Missha
Budget“Beauty without limits.”
By Viktoria @vioda.makeup · Published · Updated
Missha is a budget makeup brand from South Korea, founded in 2000 by Able C&C. It's best known for its M Perfect Cover BB Cream, Glow Cushion and Velvet Finish Cushion.
Missha launched in 2000 as one of the first wave of Korean "value-tier" beauty brands — the equivalent of Korea's answer to drugstore — and it broke through internationally with the M Perfect Cover BB Cream, which is frequently cited as the product that introduced BB creams to the Western market. The brand is owned by Able C&C and operates a deliberately broad SKU range across both skincare and makeup, with most products priced $10–$22.
On the color cosmetics side, the Glow Cushion, Velvet Finish Cushion, M Perfect Cover BB Cream, Pro-Touch Foundation, and a long line of lip tints are the makeup flagships. Missha has a meaningful US presence through Amazon, Ulta (online), YesStyle, and its own misshaus.com, and is widely regarded as one of the best dupe sources for higher-priced cushion compacts (especially against Lancôme Teint Idole and Laneige Neo Cushion). The Time Revolution skincare line crosses over into the same value-prestige zone.
Popular Products
What Missha is bought for. The ones we've found dupes for link through to the comparison.
- M Perfect Cover BB Cream
- Glow Cushion
- Velvet Finish Cushion
- Pro-Touch Foundation
- Time Revolution First Treatment Essence
Known For
Brand Philosophy
Affordable, no-gatekeeping K-beauty — broad SKU range, value-tier pricing, formulas that translate prestige innovations to drugstore.
FAQ
Missha Official Channels
Where to buy, and how to reach Missha customer service directly.
- Website
- misshaus.com