4U2 Cosmetics
Budget“Cheap, cheerful and viral — Thai T-beauty.”
By Viktoria @vioda.makeup · Published · Updated
4U2 Cosmetics is a budget makeup brand from Thailand, founded in 2002 by Amonrut Ammartthanakul. It's best known for its Cheap-and-cheerful Thai T-beauty makeup, Viral jelly lip tints and Richly pigmented blushes.
4U2 ('For You Too') was founded in 2002 by Amonrut Ammartthanakul and makes high-performance, Gen-Z-oriented 'Heartmade' cosmetics sourced and produced in Thailand, later taking investment from Thai beauty giant Karmarts. It's become a leader of the rising T-beauty wave — cheap-and-cheerful makeup with richly pigmented blushes, glitter eyeshadow palettes and clever multi-use lip-and-cheek products.
Its Jelly Tint went viral on TikTok and turned the brand into a Southeast Asian favorite, backed by strong regional celebrity endorsement. 4U2 now sells to Western buyers via a US site plus YesStyle and Stylevana, where its lip and cheek tints are framed as budget alternatives to viral K-beauty and prestige tints — a classic affordable dupe brand.
Popular Products
What 4U2 Cosmetics is bought for. The ones we've found dupes for link through to the comparison.
- Jelly Tint
- Sun & Bunny Lip & Cheek Tint
- Never Say Bye Lip Products
Known For
Brand Philosophy
'Heartmade' makeup for everyone — high-performance, playful, genuinely affordable Thai cosmetics aimed at Gen Z.
FAQ
4U2 Cosmetics Official Channels
Where to buy, and how to reach 4U2 Cosmetics customer service directly.