SUGAR Cosmetics
Budget“Bold is beautiful.”
SUGAR Cosmetics is one of India's leading homegrown makeup brands, founded in 2015 by Vineeta Singh and Kaushik Mukherjee (Kaushik Mukherjee is co-founder) after Singh — an IIT and IIM Ahmedabad graduate — set out to build high-performance color cosmetics tailored to Indian skin tones and climate. Built digital-first and scaled through a sharp social-media presence and a fast-growing offline retail footprint, SUGAR became a defining success story of India's modern beauty boom.
The brand is best known for long-wearing matte lipsticks and smudge-proof kajals engineered for heat and humidity, with bold, high-pigment formulas across a shade range built for medium-to-deep Indian complexions. SUGAR's accessible price point, cruelty-free positioning, and direct-to-consumer reach have made it a household name across India and a frequent reference in affordable-makeup and dupe conversations in the South Asian market.
Known For
Flagship Products
- Smudge Me Not Liquid Lipstick
- Matte As Hell Crayon Lipstick
- Twist And Shout Fadeproof Kajal
- Ace Of Face Foundation Stick
- Contour De Force Face Palette
Brand Philosophy
Build bold, high-performance, cruelty-free color cosmetics engineered for Indian skin tones and climate — accessible makeup that holds up through heat and humidity.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for SUGAR Cosmetics. Researched from official brand sources — always confirm before sending.
- Website
- in.sugarcosmetics.com
- General inquiries
- [email protected]
- Sold at
- Amazon USBrand.com
Leading Indian color cosmetics brand. Primary market is India; retailer tags reflect limited canonical-tag overlap. Contact details not independently verified in this pass.