Tirtir
Mid-Range“Glass skin, cushion-perfected.”
Tirtir is a Korean beauty brand founded in 2016 that became globally famous for the Mask Fit Red Cushion — a high-coverage, glass-skin cushion foundation that went viral on TikTok and Japanese beauty rankings before the brand made its official US push. Now stocked at Ulta Beauty, Tirtir is one of the biggest faces of the 2025-2026 K-beauty expansion in American mass retail.
The range spans cushion foundations, hybrid lip products like the Mood Glider Lip & Blush Stick, and skincare-driven complexion items designed to deliver the glass skin finish the brand pioneered. Mid-range pricing, broad shade expansion for the US market, and a major influencer push in New York have made Tirtir the K-cushion brand to know if you're entering Korean makeup through complexion.
Known For
Flagship Products
- Mask Fit Red Cushion Foundation
- Mood Glider Lip & Blush Stick
- My Glow Cream
- Tinted Sunscreen
Brand Philosophy
Long-wear, hydration-led Korean cushion formulas — built for the glass skin look but adapted for global skin tones and climates.