Tirtir
Mid-Range“Glass skin, cushion-perfected.”
By Viktoria @vioda.makeup · Published · Updated
Tirtir is a mid range makeup brand from South Korea, founded in 2016 by Lee Yoo Bin. It's best known for its Mask Fit Red Cushion Foundation, Mood Glider Lip & Blush Stick and Glass skin finish.
Tirtir is a Korean beauty brand founded in 2016 that became globally famous for the Mask Fit Red Cushion — a high-coverage, glass-skin cushion foundation that went viral on TikTok and Japanese beauty rankings before the brand made its official US push. Now stocked at Ulta Beauty, Tirtir is one of the biggest faces of the 2025-2026 K-beauty expansion in American mass retail.
The range spans cushion foundations, hybrid lip products like the Mood Glider Lip & Blush Stick, and skincare-driven complexion items designed to deliver the glass skin finish the brand pioneered. Mid-range pricing, broad shade expansion for the US market, and a major influencer push in New York have made Tirtir the K-cushion brand to know if you're entering Korean makeup through complexion.
Popular Products
What Tirtir is bought for. The ones we've found dupes for link through to the comparison.
- Mask Fit Red Cushion Foundation
- Mood Glider Lip & Blush Stick
- My Glow Cream
- Tinted Sunscreen
Known For
Brand Philosophy
Long-wear, hydration-led Korean cushion formulas — built for the glass skin look but adapted for global skin tones and climates.
FAQ
Tirtir Official Channels
Where to buy, and how to reach Tirtir customer service directly.
- Website
- tirtir.global
- Contact form
- Open form
- Headquarters
- Songpa-gu, Seoul, South Korea
- Sold at
- Olive YoungAmazon USStylevanaYesStyleUltaBrand.com