Tirtir
Mid-Range“Glass skin, cushion-perfected.”
Tirtir is a Korean beauty brand founded in 2016 that became globally famous for the Mask Fit Red Cushion — a high-coverage, glass-skin cushion foundation that went viral on TikTok and Japanese beauty rankings before the brand made its official US push. Now stocked at Ulta Beauty, Tirtir is one of the biggest faces of the 2025-2026 K-beauty expansion in American mass retail.
The range spans cushion foundations, hybrid lip products like the Mood Glider Lip & Blush Stick, and skincare-driven complexion items designed to deliver the glass skin finish the brand pioneered. Mid-range pricing, broad shade expansion for the US market, and a major influencer push in New York have made Tirtir the K-cushion brand to know if you're entering Korean makeup through complexion.
Known For
Flagship Products
- Mask Fit Red Cushion Foundation
- Mood Glider Lip & Blush Stick
- My Glow Cream
- Tinted Sunscreen
Brand Philosophy
Long-wear, hydration-led Korean cushion formulas — built for the glass skin look but adapted for global skin tones and climates.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Tirtir. Researched from official brand sources — always confirm before sending.
- Website
- tirtir.global
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- Songpa-gu, Seoul 05551, South Korea
- Sold at
- Olive YoungAmazon USStylevanaYesStyleUltaBrand.com
Brand directs customers to live chat at lq8vx.channel.io on official contact page. No publicly listed email on brand domain. tirtir.us redirects to tirtir.global. No public press/collab email found after press-release archive search; only contact form and live chat at tirtir.global. Brand operates an affiliate program 'TIRACLES' at /pages/affiliate-program (Shopify-integrated, no public email). Owned by Goodai Global / Hahm Partners consortium since 2024. Affiliate via Shopify Collabs. Brief listed 'Kim Jin-soo' as founder - incorrect. Founder was Lee Yu-bin (resigned Aug 2024 after Goodai Global acquired TIRTIR for ~$215M in June 2024). Goodai Global is now parent (also owns Beauty of Joseon). No public English-language senior PR contact identified; Kim YeWon is one of few TIRTIR team members on LinkedIn. Low-confidence pick - consider routing via Goodai Global / Beauty of Joseon PR if known. TIRTIR Inc. K-beauty brand, viral cushion foundation