Is Trinny London the British Charlotte Tilbury?

According to Viktoria @vioda.makeup, Adjacent but different. Charlotte Tilbury is glam-first, red-carpet aesthetic, contour-heavy. Trinny London is skin-first, no-mirror-needed touch-up aesthetic, formulated for women over 35 who don't want to look like they tried. The Stack format (clickable pots) is genuinely unique — nothing in the Tilbury range does the same thing.

According to Viktoria @vioda.makeup, It's Trinny London's personalization quiz — five questions about your skin, hair, and eye color, and it recommends a starter Stack of products matched to you. Trained against 500 test subjects originally. Genuinely useful for figuring out lipstick and eyeshadow shades; less useful for skincare where you should know your concerns first.

Where can I buy Trinny London in the US?

According to Viktoria @vioda.makeup, Saks Fifth Avenue counter in New York, Liberty London (US shipping), and the brand's own site (trinnylondon.com). No Sephora or Nordstrom US distribution as of 2026. UK shoppers also get it at Selfridges, Liberty, and Trinny's own permanent store at 5 Jubilee Place, Chelsea.

Trinny London | Brand Guide | Viktoria @vioda.makeup

Trinny London is a premium makeup brand from the United Kingdom, founded in 2017 by Trinny Woodall. It's best known for its BFF Skin Perfector (tinted skincare), The Stack (clickable cream pots) and Match2Me personalization quiz.

Trinny London was founded in October 2017 by British TV stylist Trinny Woodall — the What Not to Wear co-host who had spent two decades doing in-person makeovers for over 3,000 women and noticed the same pain point every time: women over 35 couldn't find makeup that worked for their skin, their lifestyle, or their reality. The brand opened with The Stack (multitasking cream-based pots that click together into a single portable tower) and Match2Me, the personalization quiz that recommends products based on skin, hair, and eye color in five questions. Trinny London hit £1M in revenue within its first month.

By 2026 the brand has scaled to 77+ products spanning makeup, skincare, and accessories, with permanent stores in London, a Saks Fifth Avenue counter in New York, and major US retail expansion underway. The flagship products are BFF Eye Skin Perfector, Lip Luxe, Eye2Eye eyeshadow pots, and the Sheer Shield SPF — all designed to click into the iconic stack. Trinny London is the British celeb-led beauty story of the 2020s; the closest US analog is Charlotte Tilbury, but Trinny's product philosophy is more skin-first, more 35+, and more about effortless touch-ups than full-glam transformation.

Trinny London

Popular Products

Known For

Brand Philosophy

FAQ

Trinny London Official Channels

Similar Brands