Trinny London
Premium“Personalised makeup and skincare for women over 35.”
Trinny London was founded in October 2017 by British TV stylist Trinny Woodall — the What Not to Wear co-host who had spent two decades doing in-person makeovers for over 3,000 women and noticed the same pain point every time: women over 35 couldn't find makeup that worked for their skin, their lifestyle, or their reality. The brand opened with The Stack (multitasking cream-based pots that click together into a single portable tower) and Match2Me, the personalization quiz that recommends products based on skin, hair, and eye color in five questions. Trinny London hit £1M in revenue within its first month.
By 2026 the brand has scaled to 77+ products spanning makeup, skincare, and accessories, with permanent stores in London, a Saks Fifth Avenue counter in New York, and major US retail expansion underway. The flagship products are BFF Eye Skin Perfector, Lip Luxe, Eye2Eye eyeshadow pots, and the Sheer Shield SPF — all designed to click into the iconic stack. Trinny London is the British celeb-led beauty story of the 2020s; the closest US analog is Charlotte Tilbury, but Trinny's product philosophy is more skin-first, more 35+, and more about effortless touch-ups than full-glam transformation.
Known For
Flagship Products
- BFF Eye Skin Perfector
- Lip Luxe Lipstick
- Eye2Eye Eyeshadow Pot
- Sheer Shield SPF50
- Lip2Cheek Cream
Brand Philosophy
Skin-first, personalised, multitasking — high-tech makeup and skincare formulated for the women the industry forgot, with portability built into every product.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Trinny London. Researched from official brand sources — always confirm before sending.
- Website
- trinnylondon.com
- General inquiries
- [email protected]
- Press & PR
- [email protected]
- Phone
- +44-203-893-3251
- Contact form
- Open form
- HQ address
- London SW3 3TD, United Kingdom
- Sold at
- SelfridgesLiberty LondonHarvey NicholsBrand.com
Press email [email protected] and customer email [email protected] confirmed on the official UK contact page. HQ is 2nd Floor, 5 Jubilee Place, Chelsea, London SW3 3TD per UK Companies House registration (company #08964860) and Trinny London flagship store address. Trinny Woodall remains founder & CEO in 2026. Brief mentioned 'vieve' as a related brand — vieve does not exist in the EXISTING SLUGS list, so omitted from relatedBrands. US retail strategy includes a Saks Fifth Avenue counter (NYC) and pop-up activations rather than mass-prestige Sephora/Nordstrom distribution as of 2026.