Jeffree Star Cosmetics
Premium“Unapologetic, high-pigment, fully vegan.”
Jeffree Star Cosmetics launched in 2014 when musician-turned-beauty-mogul Jeffree Star poured his savings into a single product — the Velour Liquid Lipstick — which became one of the defining matte liquid lipsticks of the mid-2010s and helped kick off the whole category. Built on Star's enormous YouTube following, the brand grew into one of the most commercially successful indie makeup houses of its era, known for selling out limited drops within minutes.
The range is fully vegan and cruelty-free, with a maximalist, high-pigment aesthetic: bold eyeshadow palettes like Blood Sugar, Alien and Beauty Killer, the Skin Frost highlighters, Magic Star concealer, and a steady stream of collaborations. Despite well-publicised controversy around its founder, the brand's formulas — particularly the eyeshadows and liquid lipsticks — remain a frequent reference point in dupe culture, sitting alongside KVD Beauty, Melt and Lime Crime as the prestige indie targets that drugstore brands chase.
Known For
Flagship Products
- Velour Liquid Lipstick
- Blood Sugar Eyeshadow Palette
- Alien Eyeshadow Palette
- Skin Frost Highlighter
- Magic Star Concealer
Brand Philosophy
Boundary-pushing, vegan, high-impact colour — beauty with no apologies.
FAQ
For Brands & Creators
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