Jeffree Star Cosmetics
Premium“Unapologetic, high-pigment, fully vegan.”
By Viktoria @vioda.makeup · Published · Updated
Jeffree Star Cosmetics is a premium makeup brand from the United States, founded in 2014 by Jeffree Star. It's best known for its Velour Liquid Lipstick, High-pigment eyeshadow palettes and Skin Frost highlighters.
Jeffree Star Cosmetics launched in 2014 when musician-turned-beauty-mogul Jeffree Star poured his savings into a single product — the Velour Liquid Lipstick — which became one of the defining matte liquid lipsticks of the mid-2010s and helped kick off the whole category. Built on Star's enormous YouTube following, the brand grew into one of the most commercially successful indie makeup houses of its era, known for selling out limited drops within minutes.
The range is fully vegan and cruelty-free, with a maximalist, high-pigment aesthetic: bold eyeshadow palettes like Blood Sugar, Alien and Beauty Killer, the Skin Frost highlighters, Magic Star concealer, and a steady stream of collaborations. Despite well-publicised controversy around its founder, the brand's formulas — particularly the eyeshadows and liquid lipsticks — remain a frequent reference point in dupe culture, sitting alongside KVD Beauty, Melt and Lime Crime as the prestige indie targets that drugstore brands chase.
Popular Products
What Jeffree Star Cosmetics is bought for. The ones we've found dupes for link through to the comparison.
- Velour Liquid Lipstick
- Blood Sugar Eyeshadow Palette
- Alien Eyeshadow Palette
- Skin Frost Highlighter
- Magic Star Concealer
Known For
Brand Philosophy
Boundary-pushing, vegan, high-impact colour — beauty with no apologies.
FAQ
Jeffree Star Cosmetics Official Channels
Where to buy, and how to reach Jeffree Star Cosmetics customer service directly.