Trish McEvoy
Luxury“Makeup wardrobing, patented and refillable.”
By Viktoria @vioda.makeup · Published · Updated
Trish McEvoy is a luxury makeup brand from the United States, founded in 1975 by Trish McEvoy. It's best known for its Trademarked Makeup Wardrobing philosophy, Patented refillable Makeup Planner palette system and Professional numbered brush collection.
Trish McEvoy started her brand in 1975 with six hand-crafted brushes, made because the New York makeup artist could not find professional tools she actually wanted to use. Fifty years on, the numbered brush system is still a signature, but the idea the brand is really built on is Makeup Wardrobing: the notion that you should own a small, deliberate set of products organised for the life you actually lead, rather than a drawer of impulse buys.
That philosophy has a physical form in the patented Makeup Planner, a refillable portable palette system that is genuinely unusual in prestige beauty for being a patented format rather than a packaging style. The line spans long-wear eye products, skincare-makeup hybrids like the Beauty Booster Serum and Even Skin Face Perfector, and a fragrance range. With her husband, dermatologist Dr. Ronald Sherman, McEvoy opened one of the first medi-spas in the United States, well before clinical skincare and cosmetics converged as a category.
Popular Products
What Trish McEvoy is bought for. The ones we've found dupes for link through to the comparison.
- Beauty Booster Serum
- Instant Eye Lift
- Even Skin Wet/Dry Face Perfector
- The Makeup Planner
Known For
Brand Philosophy
Own less makeup, chosen better — a wardrobed, refillable, planned collection beats a drawer of products you never finish.