MOB Beauty

Mid-Range

Pro-grade clean makeup, refill-first.

United States·Founded 2021·by Victor Casale, Alisha Gallagher, Steve Blanchet, Beatrice Seguin

MOB Beauty launched in 2021 from beauty industry veteran Victor Casale — formerly chief chemist at MAC Cosmetics for over four decades — along with co-founders Alisha Gallagher, Steve Blanchet, and Beatrice Seguin. The brand was built to disrupt the clean makeup category from a pro-artist angle: every formula is artist-tested, every component is refillable, and every product is built around the highest standards of vegan, sustainable, cruelty-free, and gluten-free formulation.

MOB's customizable palette system lets pros (and consumers) build their own kits from cream blushes, contour, eyeshadow pans, lip colors, and powder products — using post-consumer recycled packaging that minimizes single-use plastic. The brand is stocked at Credo Beauty and Sephora and has become a quiet favorite among working makeup artists who want pigment payoff and shade depth without the synthetic baggage of legacy pro brands.

Known For

Cream Clay BlushSkin Enhance Luminous Tinted SerumCustomizable refillable palettesPro-artist formulationsSustainability-first packaging

Flagship Products

  • Cream Clay Blush
  • Skin Enhance Luminous Tinted Serum
  • Eye Shadow
  • Lip Liner

Brand Philosophy

Pro-grade clean makeup that is fully refillable, vegan, and built to the same performance standard as legacy artist brands.

FAQ

For Brands & Creators

Verified

Public collaboration and press contact channels for MOB Beauty. Researched from official brand sources — always confirm before sending.

VC
Press contact
Victor Casale
Co-Founder & CEO
General inquiries
[email protected]
Creator & UGC collabs
[email protected]
Contact form
Open form
Creator portal
Apply / sign up
HQ address
San Francisco, CA 94104 USA
Sold at
Sephora USSephora CASephora EUSpace NKBrand.com

support@ and returns@ emails referenced on MOB Beauty's official policy/FAQ pages; primary contact is via contact form. Pro Artist Program email is [email protected] (on-domain). PR handled by The Next Wave PR (Rizzi Stigliano) per 2022 PRNewswire release; agency contact via thenextwavepr.com. Affiliate via Direct. Indie founder-led brand. Casale is former MAC chief chemist. MOB Beauty co-founded by Victor Casale (ex-MAC) - San Francisco-based. Sephora-exclusive refillable clean beauty

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