MAKE Beauty
Mid-Range“Artistry-driven multifunctional makeup, reborn.”
MAKE Beauty began in 2013 as a New York artistry brand often described as a Glossier predecessor, then was acquired by Ben Bennett's incubator The Center and relaunched in 2021 with Carrie Barber (formerly of Violet Grey and Sephora) shaping its creative direction. The revival centers on dewy, multifunctional cream products and an editorial, clean-girl-adjacent aesthetic that drew renewed editor attention across 2024 and 2025.
The brand's Skin Mimetic Concealer was named among the best makeup products of 2025, joining hero items like the Heat Stroke Cream Stick Blush and Serum Balm Intense lip treatment. MAKE sells primarily direct-to-consumer and is positioned as an under-the-radar artistry label for shoppers who want watercolor-soft, skin-like finishes rather than full-coverage glam.
Known For
Flagship Products
- Skin Mimetic Concealer
- Heat Stroke Cream Stick Blush
- Serum Balm Intense
- Cream Stroke Blush Stick
Brand Philosophy
Artistry made wearable — multifunctional, skin-like formulas designed for soft, lived-in color rather than heavy coverage.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for MAKE Beauty. Researched from official brand sources — always confirm before sending.
- Website
- makebeauty.com
- General inquiries
- [email protected]
- Press & PR
- [email protected]