MAKE Beauty
Mid-Range“Artistry-driven multifunctional makeup, reborn.”
By Viktoria @vioda.makeup · Published · Updated
MAKE Beauty is a mid range makeup brand from the United States, founded in 2013 by Ariana Mouyiaris (relaunched under Ben Bennett / The Center, creative lead Carrie Barber). It's best known for its Skin Mimetic Concealer (editor award), Dewy multifunctional cream products and Editorial artistry positioning.
MAKE Beauty began in 2013 as a New York artistry brand often described as a Glossier predecessor, then was acquired by Ben Bennett's incubator The Center and relaunched in 2021 with Carrie Barber (formerly of Violet Grey and Sephora) shaping its creative direction. The revival centers on dewy, multifunctional cream products and an editorial, clean-girl-adjacent aesthetic that drew renewed editor attention across 2024 and 2025.
The brand's Skin Mimetic Concealer was named among the best makeup products of 2025, joining hero items like the Heat Stroke Cream Stick Blush and Serum Balm Intense lip treatment. MAKE sells primarily direct-to-consumer and is positioned as an under-the-radar artistry label for shoppers who want watercolor-soft, skin-like finishes rather than full-coverage glam.
Popular Products
What MAKE Beauty is bought for. The ones we've found dupes for link through to the comparison.
- Skin Mimetic Concealer
- Heat Stroke Cream Stick Blush
- Serum Balm Intense
- Cream Stroke Blush Stick
Known For
Brand Philosophy
Artistry made wearable — multifunctional, skin-like formulas designed for soft, lived-in color rather than heavy coverage.
FAQ
MAKE Beauty Official Channels
Where to buy, and how to reach MAKE Beauty customer service directly.
- Website
- makebeauty.com
- Customer service
- [email protected]