Blank Me
Mid-Range“Skin optics, perfected.”
Blank Me is a Chinese complexion-focused makeup brand founded in 2016 and headquartered in Shanghai. The brand built its reputation on a single obsession: foundation. Rather than chasing a broad color-cosmetics range, it invested in what it calls the world's first "skin optics lab," engineering base makeup around how light actually reflects off skin to create a natural, luminous, second-skin finish.
Blank Me is best known for its cushion foundations, particularly the Small Black Box and Small Silver Box cushions, which have repeatedly topped Tmall's air-cushion foundation sales charts and ranked as the number-one foundation among Chinese brands. As C-beauty gains international attention, Blank Me sits alongside brands like Florasis and Mao Geping as a premium Chinese label leaning on technical complexion expertise rather than viral gimmicks.
Known For
Flagship Products
- Small Black Box Cushion Foundation
- Small Silver Box Cushion Foundation
- Blank Me Liquid Foundation
- Blank Me Loose Setting Powder
Brand Philosophy
Base makeup engineered through skin optics to reflect light like real skin, for a natural second-skin finish.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for Blank Me. Researched from official brand sources — always confirm before sending.
- Website
- www.blankme.com
- Sold at
- Brand.com
Chinese brand (Shanghai HQ); primary distribution via Tmall and domestic China channels. Expanding international footprint through cross-border e-commerce.