Blank Me

Mid-Range

Skin optics, perfected.

China·Founded 2016

By Viktoria @vioda.makeup · Published · Updated

Blank Me is a mid range makeup brand from China, founded in 2016. It's best known for its Cushion foundations, Skin optics technology and Natural, luminous base finish.

Blank Me is a Chinese complexion-focused makeup brand founded in 2016 and headquartered in Shanghai. The brand built its reputation on a single obsession: foundation. Rather than chasing a broad color-cosmetics range, it invested in what it calls the world's first "skin optics lab," engineering base makeup around how light actually reflects off skin to create a natural, luminous, second-skin finish.

Blank Me is best known for its cushion foundations, particularly the Small Black Box and Small Silver Box cushions, which have repeatedly topped Tmall's air-cushion foundation sales charts and ranked as the number-one foundation among Chinese brands. As C-beauty gains international attention, Blank Me sits alongside brands like Florasis and Mao Geping as a premium Chinese label leaning on technical complexion expertise rather than viral gimmicks.

Popular Products

What Blank Me is bought for. The ones we've found dupes for link through to the comparison.

  • Small Black Box Cushion Foundation
  • Small Silver Box Cushion Foundation
  • Blank Me Liquid Foundation
  • Blank Me Loose Setting Powder

Known For

Cushion foundationsSkin optics technologyNatural, luminous base finishTop-ranked foundation on TmallPremium C-beauty complexion focus

Brand Philosophy

Base makeup engineered through skin optics to reflect light like real skin, for a natural second-skin finish.

FAQ

Blank Me Official Channels

Where to buy, and how to reach Blank Me customer service directly.

Sold at
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