DIBS Beauty
Mid-Range“Desert Island Beauty Status — multitasking color, no masterclass needed.”
DIBS Beauty (short for Desert Island Beauty Status) launched in September 2021 from Austin, Texas, founded by influencer Courtney Shields and former A-Rod Corp COO Jeff Lee, who met virtually during the pandemic over a shared frustration with how complicated mass-market makeup had become. The brand opened with a 20,000-person waitlist and an initial $2.6M raise from Tula's founders and L Catterton stakeholders, and shipped two products on day one: the Status Stick highlighter and the Desert Island Duo bronzer/blush.
The whole DIBS thesis is in the tagline: 'Do less. Look like you did the most.' Products are vegan, talc-free, Leaping Bunny-certified, and built around multitasking cream sticks that don't need brushes or technique. The Status Stick Cream Blush, Desert Island Duo, Beauty Wand glossy lip oil, and the Duo Brush replaced 'minimum 5 products' face routines for an entire cohort of Gen-Z and millennial customers — and the brand became the most-cited Westman Atelier alternative at half the price. Sold at Sephora, Ulta, and Revolve.
Known For
Flagship Products
- Status Stick Cream Blush Duo
- Desert Island Duo Bronzer/Highlighter
- Beauty Wand Liquid Blush
- The Bare Skin Tint
- Duo Brush Face
Brand Philosophy
Do less, look like you did the most — multitasking, mistake-proof cream-based color cosmetics for people who don't want a 12-step routine.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for DIBS Beauty. Researched from official brand sources — always confirm before sending.
- Website
- dibsbeauty.com
- General inquiries
- [email protected]
- Contact form
- Open form
- HQ address
- Austin, TX 78704 USA
- Sold at
- Sephora USUltaRevolveBrand.com
General [email protected] and [email protected] confirmed on official contact page. No public press or collab email surfaced after press archive search — DIBS routes PR via in-house team (no public domain alias). Co-founder Courtney Shields is the public face for editorial coverage; Jeff Lee handles operations as co-founder and CEO. HQ is Austin, TX but no exact street address publicly disclosed (filings cite Austin TX 78704). DTC support runs through Gorgias (dibs-beauty-support.gorgias.help). Outreach for press should go through [email protected] with 'press' in subject line.