Catrice
Budget“On-trend German drugstore makeup.”
By Viktoria @vioda.makeup · Published · Updated
Catrice is a budget makeup brand from Germany, founded in 2004 by Cosnova (Christina Oster-Daum & Javier Gonzalez). It's best known for its True Skin Hydrating Foundation, Wood You Love Me brow pencil and The Dewy Routine Glow Finishing Powder.
Catrice is a German drugstore makeup brand from Cosnova, the same Hessen-based family company behind Essence. The line launched in 2004 as Cosnova's slightly more grown-up, on-trend sister brand — built around fast turnaround on trend products, frequent limited editions, and a Europe-first retail strategy through dm-drogerie, Müller, Rossmann, and supermarket chains across more than 70 countries.
Catrice's strength is moving viral formulas onto shelves at under-ten-euro prices: the Cosmetics True Skin Hydrating Foundation, Wood You Love Me brow pencil, and The Dewy Routine Glow Finishing Powder are reliable Hourglass and Charlotte Tilbury dupes that show up across TikTok comparison videos. Distribution in the US is limited to select Ulta doors and Amazon, but the European footprint and consistent dupe culture have made Catrice a recurring entry on every drugstore best-of list.
Popular Products
What Catrice is bought for. The ones we've found dupes for link through to the comparison.
- True Skin Hydrating Foundation
- Wood You Love Me Eyebrow Pencil
- The Dewy Routine Glow Finishing Powder
- Power Plumping Gel Lipstick
Known For
Brand Philosophy
On-trend prestige looks at drugstore pricing — fast turnaround on viral formulas through European mass retail.
FAQ
Catrice Official Channels
Where to buy, and how to reach Catrice customer service directly.
- Website
- www.catrice.eu
- Phone
- 00800 267 668 20
- Contact form
- Open form
- Headquarters
- Sulzbach (Taunus), Germany
- Sold at
- UltaTargetBrand.comAmazon USDouglas