Catrice

Budget

On-trend German drugstore makeup.

Germany·Founded 2004·by Cosnova (Christina Oster-Daum & Javier Gonzalez)

Catrice is a German drugstore makeup brand from Cosnova, the same Hessen-based family company behind Essence. The line launched in 2004 as Cosnova's slightly more grown-up, on-trend sister brand — built around fast turnaround on trend products, frequent limited editions, and a Europe-first retail strategy through dm-drogerie, Müller, Rossmann, and supermarket chains across more than 70 countries.

Catrice's strength is moving viral formulas onto shelves at under-ten-euro prices: the Cosmetics True Skin Hydrating Foundation, Wood You Love Me brow pencil, and The Dewy Routine Glow Finishing Powder are reliable Hourglass and Charlotte Tilbury dupes that show up across TikTok comparison videos. Distribution in the US is limited to select Ulta doors and Amazon, but the European footprint and consistent dupe culture have made Catrice a recurring entry on every drugstore best-of list.

Known For

True Skin Hydrating FoundationWood You Love Me brow pencilThe Dewy Routine Glow Finishing PowderPower Plumping Gel LipstickAffordable trend-driven European drugstore

Flagship Products

  • True Skin Hydrating Foundation
  • Wood You Love Me Eyebrow Pencil
  • The Dewy Routine Glow Finishing Powder
  • Power Plumping Gel Lipstick

Brand Philosophy

On-trend prestige looks at drugstore pricing — fast turnaround on viral formulas through European mass retail.

FAQ

For Brands & Creators

Verified

Public collaboration and press contact channels for Catrice. Researched from official brand sources — always confirm before sending.

LK
Press contact
Laura Kummert
Senior PR & Corporate Communications Manager (Catrice & essence) - cosnova
Creator & UGC collabs
[email protected]
Contact form
Open form
Creator portal
Apply / sign up
HQ address
Sulzbach (Taunus) 65843, Germany
Sold at
UltaTargetBrand.comAmazon USDouglas

Catrice is a brand of cosnova GmbH (Germany). Parent-company contacts: [email protected] (CS), [email protected] (non-NA), [email protected] (PR), [email protected]. North America help center at contact.catricecosmetics.com. Both press and influencer contacts live at the parent cosnova GmbH (also owns essence). cosnova explicitly publishes [email protected] (press) and [email protected] (creators) on its corporate site. Affiliate via Shopify Collabs. Parent Cosnova. Kummert covers both Catrice and essence. Note: previously captured pressEmail, collabEmail were CloudFlare-obfuscated "[email protected]" placeholders rather than real addresses; stripped pending re-research. Plain text on cosnova.com (parent company) press and contact pages, not CloudFlare-protected. Catrice is one of two cosnova consumer brands; PR for both Catrice and essence is handled centrally by the cosnova PR & Corporate Communications team. The brand-side catrice.eu contact page only exposes [email protected] and [email protected] (general customer service), with a contact form that routes Influencer and PR Request categories internally. Cosnova GmbH parent for Catrice + essence. [email protected] is official PR & Corporate Communications team email; [email protected] is official influencer inbox. Note: PRNewswire releases for cosnova route media inquiries through 5WPR agency. Owned by cosnova GmbH; Frankfurt area HQ. German drugstore brand; expanded to US Ulta and Target

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