Rimmel
Budget“London look. Drugstore price.”
Rimmel London is the oldest mass-market cosmetics brand still operating — founded in 1834 by perfumer Eugène Rimmel in London, originally as a perfumery before launching the first commercial non-toxic mascara that gave the brand's name to the product category in many languages (rimmel is still the word for mascara in Italian, Spanish, Portuguese, and French slang). The modern brand sits inside Coty's portfolio alongside CoverGirl and has built its identity around the 'London look' — edgy, accessible, slightly grungier than the polished American drugstore aesthetic of CoverGirl and Revlon.
The Stay Matte Pressed Powder, Lasting Finish lipstick line, ScandalEyes mascara, and Wonder'Luxe lipstick remain the franchise heroes. Rimmel is widely distributed in the UK (Boots and Superdrug flagship channels), and in the US through CVS, Walgreens, and Amazon — though the US presence has thinned in recent years as the brand has focused on UK and European mass markets.
Known For
Flagship Products
- Stay Matte Pressed Powder
- Lasting Finish 1000 Kisses Lip Liner
- ScandalEyes Mascara
- Wonder'Luxe Lipstick
Brand Philosophy
London look — edgy, accessible drugstore makeup with a slightly grungier identity than American mass brands, anchored by 190 years of perfumery-into-makeup history.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Rimmel. Researched from official brand sources — always confirm before sending.
- Website
- www.rimmellondon.com
- Press & PR
- [email protected]
- Creator & UGC collabs
- [email protected]
- Phone
- +1-800-715-4023
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- London W2 6LA, United Kingdom
- Sold at
- WalmartTargetCVSWalgreensBootsSuperdrugAmazon USBrand.com
No public email or direct phone; Coty Consumer Affairs portal is the verified contact channel for Rimmel London (Coty brand). Rimmel PR is handled by parent Coty UK Press Office (@cotyukpr on IG). UK contact: [email protected]. Influencer requests via [email protected] Rimmel's 'Creator Crew' is a curated invite-only collective of 9 creators, not an open application program. No traditional Rimmel affiliate program on major networks. Coty (Rimmel's parent) North America toll-free number listed in Coty's privacy notice for privacy/CCPA requests. Rimmel US contact directs to Coty Consumer Affairs. Susie Thompson is Coty's UK Senior Director of Media & Comms overseeing Rimmel, Kylie Cosmetics, Marc Jacobs. Strongest named Rimmel comms contact. Coty Inc. UK HQ for Rimmel.