Singe Beauty
Mid-Range“Swedish-inspired indie color and easy-to-use pro tools.”
Singe Beauty is an indie makeup brand founded in 2023 by Swedish beauty content creator Angelica Nyqvist and based in Austin, Texas. Vegan and cruelty-free, the brand launched with a line of high-performance synthetic makeup brushes before expanding into color cosmetics, and takes its signature orange-and-yellow "Singe" identity from the warm light of Nyqvist's native Sweden.
Built around approachable, easy-to-clean tools and beginner-friendly formulas, Singe has grown a loyal following through YouTube and TikTok with drops that regularly restock. Its range now spans eyeshadow palettes, silk blushes, and lip liners alongside its cult brush sets, positioning it as a creator-led indie brand for both makeup beginners and enthusiasts who want quality tools without a luxury price tag.
Known For
Flagship Products
- 5-Piece Brush Set
- Eyeshadow Palette
- Silk Blush
- Lip Liner
Brand Philosophy
Easy-to-use, high-performance makeup and tools that work whether you're a beginner or a beauty connoisseur.