Rare Beauty
Mid-Range“Makeup made to feel good in, without hiding what makes you unique.”
Rare Beauty launched in 2020, founded by Selena Gomez. The brand entered a crowded celebrity beauty market but quickly distinguished itself with genuinely excellent formulas, inclusive shade ranges, and a mental health mission (the Rare Impact Fund donates 1% of all sales to mental health services). Rare Beauty's products are designed to be lightweight, buildable, and easy to use.
The Soft Pinch Liquid Blush became an instant cult product — highly pigmented, blendable, and available in a range of shades. The Positive Light Tinted Moisturizer and Warm Wishes Bronzer Stick followed as category standouts. Rare Beauty proved that celebrity brands can be substance over hype.
Known For
Flagship Products
- Soft Pinch Liquid Blush
- Positive Light Tinted Moisturizer
- Warm Wishes Bronzer Stick
- Positive Light Highlighter
- Kind Words Lip Liner
Brand Philosophy
Rare Beauty was created to challenge unrealistic beauty standards and celebrate individuality. Every purchase supports mental health services through the Rare Impact Fund.
Rare Beauty Dupes on vioda.makeup
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