Rare Beauty
Mid-Range“Makeup made to feel good in, without hiding what makes you unique.”
By Viktoria @vioda.makeup · Published · Updated
Rare Beauty is a mid range makeup brand from the United States, founded in 2020 by Selena Gomez. It's best known for its Soft Pinch Liquid Blush, Positive Light Tinted Moisturizer and Warm Wishes Bronzer. I've tested its products on camera in 5 videos, and found affordable dupes for 3 of them, saving up to $21.
3 products with tested affordable alternatives, side by side.
Rare Beauty launched in 2020, founded by Selena Gomez. The brand entered a crowded celebrity beauty market but quickly distinguished itself with genuinely excellent formulas, inclusive shade ranges, and a mental health mission (the Rare Impact Fund donates 1% of all sales to mental health services). Rare Beauty's products are designed to be lightweight, buildable, and easy to use.
The Soft Pinch Liquid Blush became an instant cult product — highly pigmented, blendable, and available in a range of shades. The Positive Light Tinted Moisturizer and Warm Wishes Bronzer Stick followed as category standouts. Rare Beauty proved that celebrity brands can be substance over hype.
Rare Beauty on camera
Rare beauty liquid contour 🗝️ shade Gentle 🗝️ What do you think? #makeupreview #rarebeauty
Short · 0:51 · Viktoria @vioda.makeup
Rare Beauty products tested and swatched on the @vioda.makeup channel.
More Rare Beauty on video
Valentines lip combo using liquid contour and blush by Rare beauty #makeup #lipcombo
0:14 · 6,760 views · YouTube
Rare Beauty liquid contour in shade Gentle 🗝️ Swatch and review #rarebeauty #makeupreview
0:13 · 10,157 views · YouTube
Rare beauty Liquid Contour (bronzer) in shade Gentle 🪄
0:13 · 170 views · YouTube
Perfect blush for Valentines by Rare beauty in shade Grateful 🍒 #makeup #makeuphack
0:09 · 3,429 views · YouTube
Popular Products
What Rare Beauty is bought for. The ones we've found dupes for link through to the comparison.
- Soft Pinch Liquid Blush$23 · 2 dupes tested · from $6
- Positive Light Tinted Moisturizer
- Warm Wishes Bronzer Stick$28 · 2 dupes tested · from $7
- Positive Light Highlighter$25 · 2 dupes tested · from $8
- Kind Words Lip Liner
Known For
Brand Philosophy
Rare Beauty was created to challenge unrealistic beauty standards and celebrate individuality. Every purchase supports mental health services through the Rare Impact Fund.
Rare Beauty Dupes on vioda.makeup
Affordable alternatives for Rare Beauty bestsellers — tested and compared side by side.
FAQ
Rare Beauty Official Channels
Where to buy, and how to reach Rare Beauty customer service directly.
- Website
- www.rarebeauty.com
- Customer service
- [email protected]
- Phone
- 1-888-892-7273
- Contact form
- Open form
- Headquarters
- El Segundo, CA, United States
- Sold at
- Sephora USSephora EUSephora CASpace NKMeccaBrand.com