Juno & Co.
Budget“Minimal, sustainable beauty behind the viral $6 sponge.”
By Viktoria @vioda.makeup · Published · Updated
Juno & Co. is a budget makeup brand from the United States, founded in 2018 by Kyle Jiang & Mira Torres. It's best known for its Microfiber Velvet Sponge (viral $6 sponge), Beautyblender-rivaling tools and Clean Calm cleansing balm.
Juno & Co. (stylized JUNOCO) was founded in 2018 in California by Kyle Jiang and Mira Torres as a minimal, sustainability-minded beauty brand. It became a viral phenomenon almost entirely on the strength of one product: the Microfiber Velvet Sponge, a $6 makeup sponge whose ultra-fine flocked surface was pitched as a budget rival to the Beautyblender. After cosigns from NikkieTutorials and KathleenLights, the brand reportedly sold 250,000 sponges in a single month.
Beyond the sponge, Juno & Co. has expanded into a hybrid skincare-makeup range — the Clean Calm cleansing balm, lip and cheek tints, and complexion products — all priced for value and packaged in a pared-back, K-beauty-influenced aesthetic. The brand's tools in particular remain a staple of 'affordable dupe' content, making it a natural fit alongside e.l.f. and ColourPop for budget-conscious shoppers.
Popular Products
What Juno & Co. is bought for. The ones we've found dupes for link through to the comparison.
- Microfiber Velvet Sponge
- Clean Calm Cleansing Balm
- Lip & cheek tints
- Microfiber Fusion Sponge
- Complexion range
Known For
Brand Philosophy
Minimal, sustainable, and inclusive — high-performance basics and tools at a price that doesn't gatekeep good makeup.
FAQ
Juno & Co. Official Channels
Where to buy, and how to reach Juno & Co. customer service directly.
- Website
- www.junoco.com