Juno & Co.

Budget

Minimal, sustainable beauty behind the viral $6 sponge.

United States·Founded 2018·by Kyle Jiang & Mira Torres

Juno & Co. (stylized JUNOCO) was founded in 2018 in California by Kyle Jiang and Mira Torres as a minimal, sustainability-minded beauty brand. It became a viral phenomenon almost entirely on the strength of one product: the Microfiber Velvet Sponge, a $6 makeup sponge whose ultra-fine flocked surface was pitched as a budget rival to the Beautyblender. After cosigns from NikkieTutorials and KathleenLights, the brand reportedly sold 250,000 sponges in a single month.

Beyond the sponge, Juno & Co. has expanded into a hybrid skincare-makeup range — the Clean Calm cleansing balm, lip and cheek tints, and complexion products — all priced for value and packaged in a pared-back, K-beauty-influenced aesthetic. The brand's tools in particular remain a staple of 'affordable dupe' content, making it a natural fit alongside e.l.f. and ColourPop for budget-conscious shoppers.

Known For

Microfiber Velvet Sponge (viral $6 sponge)Beautyblender-rivaling toolsClean Calm cleansing balmAffordable hybrid skincare-makeupNikkieTutorials & KathleenLights cosigns

Flagship Products

  • Microfiber Velvet Sponge
  • Clean Calm Cleansing Balm
  • Lip & cheek tints
  • Microfiber Fusion Sponge
  • Complexion range

Brand Philosophy

Minimal, sustainable, and inclusive — high-performance basics and tools at a price that doesn't gatekeep good makeup.

FAQ

For Brands & Creators

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Public collaboration and press contact channels for Juno & Co.. Researched from official brand sources — always confirm before sending.

Creator & UGC collabs
[email protected]

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