Almay
Budget“Hypoallergenic beauty since 1931.”
Almay was founded in 1931 by chemist Alfred Woititz and his wife Fanny May, after Fanny struggled to find cosmetics that didn't irritate her sensitive skin. Working with dermatologist Marion Sulzberger, the couple built the first cosmetics brand designed around hypoallergenic, fragrance-free formulas — pioneering full ingredient labeling and allergy and irritation testing decades before 'clean' and 'sensitive-skin' beauty became marketing categories.
Part of the Revlon portfolio since 1987, Almay remains a fixture of the US drugstore eye and complexion aisle, known for gentle eye makeup, oil-free removers, and skin-tone-matching foundations. Products like the Clear Complexion Foundation, Smart Shade Skintone Matching Makeup, and the Oil-Free Eye Makeup Remover keep it in regular rotation for sensitive-eyes and contact-lens-wearer recommendations at affordable prices.
Known For
Flagship Products
- Clear Complexion Foundation
- Smart Shade Skintone Matching Makeup
- Oil-Free Eye Makeup Remover
- Healthy Glow Makeup + Gradual Self Tan
Brand Philosophy
Gentle, hypoallergenic, fragrance-free beauty — cosmetics formulated for sensitive skin and sensitive eyes, with transparent ingredient labeling.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for Almay. Researched from official brand sources — always confirm before sending.
- Website
- www.almay.com
- Sold at
- CVSWalgreensWalmartTargetAmazon US
Channels sourced from public web research for the Almay brand-research run; not independently verified via an official brand source.