I'm Viktoria — a makeup artist with 5+ years, 400+ clients, and 30k+ followers. I publish step-by-step tutorials and test every luxury-to-drugstore dupe myself so you get the look without the luxury price.

Makeup tutorials & honest dupes

Tutorials
131Tutorials
Tested dupes
117Tested dupes
Videos
473Videos
Terms
323Terms

Why follow me

I try everything first, and I'll tell you when it isn't worth it.

Most "dupe" lists are built from a swatch on the back of someone's hand and an affiliate payout, not from wearing the thing for a full day. And most tutorials skip the part that actually decides whether it works — the bit where it's your own face in the mirror and your own hand doing the blending. That's why vioda.makeup exists: I try it, I wear it for a full day, and then I tell you what it actually did.

Every step-by-step makeup look on this site is broken down into clear stages you can follow without rewinding a video ten times. Every drugstore and affordable dupe I recommend has been compared side-by-side with the original for shade, formula, longevity, and finish. If a dupe isn't worth the switch, I say so. If a luxury product genuinely earns its price, I say that too.

Whether you're a complete beginner learning to blend your first eyeshadow or an enthusiast chasing the perfect Charlotte Tilbury Pillow Talk dupe, the makeup glossary, tutorials, and dupe database are here to help — all free, always updated, and always based on real use.

  • 5+ years as a working makeup artist
  • 400+ clients served in-person and online
  • 30,000+ followers across YouTube, Instagram, and TikTok
  • Every dupe tested on my own face before it goes on the site
  • Rankings and verdicts are independent — never paid for by a brand

Watch a tutorial

Polka Dot Lip Tutorial

POLKA DOT LIP TUTORIAL 🥰

Short · 0:23 · Viktoria @vioda.makeup

I'm here to help you look your best.

I share tutorials, honest dupe reviews, and everything I've learned in 5+ years of doing makeup.

5+

Years doing makeup

400+

Happy clients

30k+

Followers across socials

100%

Always free

Save money, look expensive

Affordable dupes for luxury favorites. Every dupe here is one I've tested myself.

See the products I'm comparing to help you save.

Explore vioda.makeup

Find tutorials and dupes by what you're looking for.

Six hubs covering 600+ pages of tested makeup content — browse by occasion, style, brand, product, technique, or audience.

Makeup looks by occasion

Step-by-step tutorials for every event. Skill-level filters and product lists included.

Trending makeup styles

The aesthetics everyone is searching for, taught in plain English with affordable product swaps.

Makeup dupes by brand

Luxury-to-drugstore alternatives, tested side-by-side for shade, formula, and wear time.

Dupes by product category

Start from the category you want. Each round-up is tested and match-scored.

Makeup guides for you

Curated tutorials and dupes for specific skin types, eye shapes, and lifestyles.

What my followers say

Real results from people who followed my tutorials.

"I saved over $200 last year by switching to the dupes from this site. The Pillow Talk dupe is literally the same color."

Maya K.Switched to Maybelline Pillow Talk dupe

"Finally learned how to do a smokey eye without it looking muddy. The step-by-step made it click."

Jasmine T.Used smokey eye tutorial

"I don't buy luxury mascara anymore. The Lash Paradise dupe does the job for a fraction of the price."

Rachel L.Better Than Sex dupe fan

"The bridal makeup tutorial got me through my wedding. I did my own makeup and got so many compliments."

Sophie M.Bridal classic tutorial

Frequently asked questions