ESQA Cosmetics
Mid-Range“Indonesia's first vegan, halal-certified makeup brand.”
By Viktoria @vioda.makeup · Published · Updated
ESQA Cosmetics is a mid range makeup brand from Indonesia, founded in 2016 by Kezia Toemion & Cindy Angelina. It's best known for its First Indonesian vegan and halal-certified makeup brand, Cruelty-free color cosmetics range and Cushion foundations and face palettes.
ESQA Cosmetics was founded in July 2016 by Kezia Toemion and Cindy Angelina, and holds the distinction of being the first Indonesian makeup brand to build its entire range around vegan, cruelty-free and halal-certified formulas — a combination that speaks directly to the world's largest Muslim-majority market while meeting international clean-beauty expectations.
The line spans a full color-cosmetics wardrobe: cushions, concealers, blushes, eyeshadow and face palettes, brow products, eyeliner and lipstick, positioned a step above the local budget tier on both formula and packaging. ESQA has raised roughly $10 million in funding and sells through Sephora Indonesia alongside its own channels, making it one of the most internationally visible Indonesian beauty brands and a useful reference point for anyone tracking how Southeast Asian makeup has matured beyond imported Western and Korean labels.
Popular Products
What ESQA Cosmetics is bought for. The ones we've found dupes for link through to the comparison.
- ESQA Flawless Micro Cushion
- Goddess Blush
- Eyeshadow Palette
- Velvet Matte Lipstick
Known For
Brand Philosophy
Clean, vegan and halal-certified color cosmetics should not be a compromise — Indonesian consumers deserve formulas that meet both their values and international quality standards.