Kaja

Mid-Range

Buildable K-beauty, designed for play.

South Korea·Founded 2017·by Hyungseok Dino Ha (Memebox)

Kaja is a K-beauty makeup brand launched in 2017 and built around stackable, bento-style packaging that makes Korean innovation portable and approachable. The flagship Beauty Bento Bouncy Eyeshadow Trio became an instant viral favorite, and the brand has since racked up Allure Best of Beauty awards and a permanent shelf at Sephora.

The brand's product DNA is playful efficacy: bouncy textures, multi-use sticks, and modular palettes that snap together. The Whipped Dream Multi-Stick (for eyes and cheeks) and Cheeky Stamp blush are the other staples. Mid-range pricing, K-beauty formulas, and a Gen Z-friendly aesthetic make Kaja the easiest entry point for anyone curious about Korean color cosmetics without committing to a 10-step routine.

Known For

Beauty Bento Bouncy Eyeshadow TrioCheeky Stamp BlushWhipped Dream Multi-StickStackable bento packagingAllure Best of Beauty winner

Flagship Products

  • Beauty Bento Bouncy Eyeshadow Trio
  • Cheeky Stamp Blush
  • Whipped Dream Multi-Stick
  • Mood Switch Pencil Liner
  • Wink Lipstick Trio

Brand Philosophy

Korean beauty innovation meets playful, portable design — stackable, snappable products that turn a beauty routine into a curated kit.

FAQ

For Brands & Creators

Verified

Public collaboration and press contact channels for Kaja. Researched from official brand sources — always confirm before sending.

VP
Press contact
Vanessa Pangilinan
Director of Influencers & PR (Kaja Beauty & I Dew Care), Memebox Corporation
General inquiries
[email protected]
Creator & UGC collabs
[email protected]
Contact form
Open form
Creator portal
Apply / sign up
HQ address
Oxnard, CA 93033 USA
Sold at
Sephora USSephora CASephora EUBrand.com

Owned by Memebox/MBX. Korean-American K-beauty brand. Retail regional emails: korea.retail@, apac.retail@, [email protected]. Global business: [email protected]. Affiliate via Shopify Collabs. Direct PR contact for Kaja. 15+ years digital marketing/influencer experience. Grew Kaja EMV to $40.2M. Based in LA. Excellent in-house contact. Seed Beauty incubated brand (also home of ColourPop, Kylie). Sephora-exclusive K-beauty brand

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