Wicked Widow Beauty
Mid-Range“Vegan magic for the beautifully dark.”
By Viktoria @vioda.makeup · Published · Updated
Wicked Widow Beauty is a mid range makeup brand from the United States, founded in 2019. It's best known for its Magnetic pressed-pigment palettes, Officially licensed The Crow collection and Gothic and alternative color.
Wicked Widow Beauty is an American indie brand based in Richmond, Virginia, working in the gothic and alternative-beauty space with vegan, cruelty-free formulas. Body-positive and vocal about mental-health advocacy, it built a following on richly pigmented pressed-pigment palettes and moody lip and face color that the mainstream lists tend to skip.
The brand broke through with its first officially licensed collection, The Crow, released around the film’s 30th anniversary — a magnetic pressed-pigment palette of mattes, multichromes, holochromes and duochromes alongside matching lipstick and highlighter. That licensing win put Wicked Widow on the map as a small-batch alt brand punching above its size, in the same collector-driven lane as Black Moon and Necromancy Cosmetica.
Popular Products
What Wicked Widow Beauty is bought for. The ones we've found dupes for link through to the comparison.
- The Crow Pressed Pigment Palette
- Pressed Pigment Palettes
- Lipsticks
- Highlighters
Known For
Brand Philosophy
Vegan, cruelty-free color for the beautifully dark — body-positive, inclusive and unafraid of drama.