A'pieu
Budget“Youthful K-beauty for every day.”
A'pieu (styled a'pieu) is a South Korean color-cosmetics and skincare brand launched in 2008 under Able C&C, the Seoul beauty company best known as the parent of Missha. Built for an 18–24 crowd of enthusiastic, independent shoppers, A'pieu pairs playful, trend-led formulas with some of the most accessible prices in K-beauty, making it a gateway brand for anyone discovering Korean makeup.
The brand's breakout hero is the Juicy-Pang Water Blusher, a watery, fruit-scented liquid blush that leaves a sheer, dewy flush and had sold over three million units across the Juicy-Pang line by 2020. Alongside the Juicy-Pang jelly and sugar variants, A'pieu is known for its lip tints, sunscreens, and viral seasonal collections. Sold through Olive Young, YesStyle, Stylevana, Amazon, and Missha's US site, its budget-friendly blushes are frequently recommended as affordable alternatives to pricier Western liquid blushes.
Known For
Flagship Products
- Juicy-Pang Water Blusher
- Juicy-Pang Jelly Blusher
- Juicy-Pang Sugar Tint
- Air Fit Cushion
Brand Philosophy
Accessible, youthful K-beauty makeup that makes trend-led Korean formulas affordable for younger shoppers.