A'pieu
Budget“Youthful K-beauty for every day.”
By Viktoria @vioda.makeup · Published · Updated
A'pieu is a budget makeup brand from South Korea, founded in 2008 by Able C&C (Missha parent company). It's best known for its Juicy-Pang Water Blusher, Affordable fruity liquid blushes and Budget-friendly K-beauty makeup.
A'pieu (styled a'pieu) is a South Korean color-cosmetics and skincare brand launched in 2008 under Able C&C, the Seoul beauty company best known as the parent of Missha. Built for an 18–24 crowd of enthusiastic, independent shoppers, A'pieu pairs playful, trend-led formulas with some of the most accessible prices in K-beauty, making it a gateway brand for anyone discovering Korean makeup.
The brand's breakout hero is the Juicy-Pang Water Blusher, a watery, fruit-scented liquid blush that leaves a sheer, dewy flush and had sold over three million units across the Juicy-Pang line by 2020. Alongside the Juicy-Pang jelly and sugar variants, A'pieu is known for its lip tints, sunscreens, and viral seasonal collections. Sold through Olive Young, YesStyle, Stylevana, Amazon, and Missha's US site, its budget-friendly blushes are frequently recommended as affordable alternatives to pricier Western liquid blushes.
Popular Products
What A'pieu is bought for. The ones we've found dupes for link through to the comparison.
- Juicy-Pang Water Blusher
- Juicy-Pang Jelly Blusher
- Juicy-Pang Sugar Tint
- Air Fit Cushion
Known For
Brand Philosophy
Accessible, youthful K-beauty makeup that makes trend-led Korean formulas affordable for younger shoppers.