Simihaze Beauty
Mid-Range“Playful, artistry-led makeup for the downtown set.”
Simihaze Beauty launched in 2021, founded by Palestinian identical twins Simi and Haze Khadra (Sama and Haya Abu Khadra) — the DJ duo and street-style icons who turned their own habit of mixing lipsticks and improvising graphic eye looks into a product line. The idea that started it all was turning eyeliner into a wearable sticker, and the LA-based brand built out from there into skincare-infused, artistry-driven color cosmetics with a cool, effortless downtown aesthetic. It's also one of the few prominent Palestinian-owned names in prestige beauty.
The brand's breakout is the Velvet Blur Matte Lip Balm, a soft-matte, comfortable lip color with 12-hour wear across 16 shades that became a repeat viral bestseller, alongside the Eye Play press-on eyeliner stickers that made graphic liner foolproof. After building a DTC following, Simihaze expanded into Sephora US, Cult Beauty and the Gulf market through 2024–2026, picking up celebrity fans from Hailey Bieber to Kylie Jenner to BLACKPINK along the way.
Known For
Flagship Products
- Velvet Blur Matte Lip Balm
- Eye Play Cheat Sheet Eyeliner Stickers
- Sun Melt Bronzer
- Generation Sunscreen Skin Tint
Brand Philosophy
Makeup as play and self-expression — artistry-driven, skincare-infused formulas that make editorial looks feel easy and effortless.
FAQ
For Brands & Creators
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