YSL
Luxury“Bold beauty, Parisian luxury.”
YSL Beauty launched in 1978 as the beauty arm of the Yves Saint Laurent fashion house, six years before its iconic Touche Éclat highlighting pen debuted in 1992 and redefined the under-eye brightening category. The brand sits within L'Oréal Group's luxury division — alongside Lancôme, Giorgio Armani, and Prada Beauty — and remains one of the most-recognized French prestige names in lipstick, foundation, and complexion.
Touche Éclat has sold one unit roughly every 10 seconds for decades and remains the franchise hero, alongside the Rouge Pur Couture lipstick line, Loveshine glossy lipstick, the All Hours Foundation, and the Lash Clash mascara. The gold packaging is unmistakable across the prestige beauty wall at Sephora, and YSL is consistently cited as the prestige reference point for luminous concealer, satin lipstick, and luxe-finish complexion. The brand sits firmly in the luxury tier with no immediate one-for-one drugstore dupes for the formula, only the color story.
Known For
Flagship Products
- Touche Éclat Radiant Touch Concealer
- Rouge Pur Couture Lipstick
- Loveshine Lip Oil Stick
- All Hours Foundation
Brand Philosophy
Parisian luxury makeup with one franchise product per category — Touche Éclat in concealer, Rouge Pur Couture in lipstick, Lash Clash in mascara.
YSL Dupes on vioda.makeup
Affordable alternatives for YSL bestsellers — tested and compared side by side.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for YSL. Researched from official brand sources — always confirm before sending.
- Website
- www.yslbeautyus.com
- Press & PR
- [email protected]
- Phone
- +1-866-725-6791
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- New York, NY 10001 USA
- Sold at
- Sephora USUltaNordstromBloomingdale'sBrand.comBootsDouglas
Contact form on official YSL Beauty US customer service page confirmed. No public email; brand routes through form and phone. YSL Beauty PR handled in-house by parent L'Oreal Luxe. UK press contact: [email protected] (+44 333 207 2083). Global L'Oreal media director: Stephanie Carson-Parker. Affiliate program via DCMnetwork and AWIN networks. Affiliate via Direct. US Influence & Advocacy Lead at YSL Beauty (L'Oreal Luxe). Best identifiable operational influencer/PR contact. UK corporate channel: [email protected]. International marketing leadership: Judith Ceccarelli (linkedin.com/in/judithceccarelli/). Yves Saint Laurent Beaute - L'Oreal Luxe brand. US: L'Oreal USA HQ. Global: 17 avenue George V, Paris.