YSL

YSL Beauty launched in 1978 as the beauty arm of the Yves Saint Laurent fashion house, six years before its iconic Touche Éclat highlighting pen debuted in 1992 and redefined the under-eye brightening category. The brand sits within L'Oréal Group's luxury division — alongside Lancôme, Giorgio Armani, and Prada Beauty — and remains one of the most-recognized French prestige names in lipstick, foundation, and complexion.

Touche Éclat has sold one unit roughly every 10 seconds for decades and remains the franchise hero, alongside the Rouge Pur Couture lipstick line, Loveshine glossy lipstick, the All Hours Foundation, and the Lash Clash mascara. The gold packaging is unmistakable across the prestige beauty wall at Sephora, and YSL is consistently cited as the prestige reference point for luminous concealer, satin lipstick, and luxe-finish complexion. The brand sits firmly in the luxury tier with no immediate one-for-one drugstore dupes for the formula, only the color story.