Violette_FR
Premium“Parisian effortlessness, bottled.”
Violette_FR was founded in 2021 by Violette Serrat, the French makeup artist and former Estée Lauder global beauty director known for her signature undone Parisian aesthetic. Headquartered in New York but unmistakably French in DNA, the brand is built around the idea of personal je ne sais quoi — makeup as self-expression rather than perfection.
The range is small and intentional: Bisou lip balms, Petal Bouche liquid lipsticks, and Yeux Paint eye products, all clean, vegan, and packaged in jewel-like cases that feel like luxury fragrance. Available at Sephora and stocked alongside Charlotte Tilbury and Tom Ford on the prestige floor, Violette_FR is the kind of brand that converts on aesthetic alone — and then keeps you on formula.
Known For
Flagship Products
- Petal Bouche Liquid Lipstick
- Bisou Balm
- Yeux Paint
- Bisou Jelly Lip Tint
- Boum Boum Milk
Brand Philosophy
Beauty is not perfection. It is the celebration of your personal je ne sais quoi — intuitive, expressive, and never trying too hard.