Violette_FR

Premium

Parisian effortlessness, bottled.

France·Founded 2021·by Violette Serrat

By Viktoria @vioda.makeup · Published · Updated

Violette_FR is a premium makeup brand from France, founded in 2021 by Violette Serrat. It's best known for its Petal Bouche Liquid Lipstick, Bisou Balm and Yeux Paint.

Violette_FR was founded in 2021 by Violette Serrat, the French makeup artist and former Estée Lauder global beauty director known for her signature undone Parisian aesthetic. Headquartered in New York but unmistakably French in DNA, the brand is built around the idea of personal je ne sais quoi — makeup as self-expression rather than perfection.

The range is small and intentional: Bisou lip balms, Petal Bouche liquid lipsticks, and Yeux Paint eye products, all clean, vegan, and packaged in jewel-like cases that feel like luxury fragrance. Available at Sephora and stocked alongside Charlotte Tilbury and Tom Ford on the prestige floor, Violette_FR is the kind of brand that converts on aesthetic alone — and then keeps you on formula.

Popular Products

What Violette_FR is bought for. The ones we've found dupes for link through to the comparison.

  • Petal Bouche Liquid Lipstick
  • Bisou Balm
  • Yeux Paint
  • Bisou Jelly Lip Tint
  • Boum Boum Milk

Known For

Petal Bouche Liquid LipstickBisou BalmYeux PaintParisian undone aestheticClean, vegan formulas

Brand Philosophy

Beauty is not perfection. It is the celebration of your personal je ne sais quoi — intuitive, expressive, and never trying too hard.

FAQ

Violette_FR Official Channels

Where to buy, and how to reach Violette_FR customer service directly.

Customer service
[email protected]
Contact form
Open form
Headquarters
Brooklyn, NY, United States
Sold at
Brand.comSephora US

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