rom&nd
Budget“Romance and you.”
rom&nd is one of the original K-beauty makeup brands to break out globally, founded in late 2016 by Korean beauty influencer Saerom Min — the name combines 'Rom' (from her name) with 'and,' and was created to translate her personal beauty taste into a full color cosmetics line. The brand became the global face of Korean lip tints, with the Juicy Lasting Tint and Zero Velvet Tint serving as the gateway K-makeup products for a generation of international shoppers.
Now stocked at Ulta Beauty in the US as part of the 2025 K-Beauty World rollout, rom&nd has expanded well beyond lips into the Better Than Cheek blusher, Zero Cushion foundations, and Better Than Palette eyeshadows. The aesthetic sits firmly in clean-girl K-beauty — wearable, blurred, and slightly muted, designed to layer rather than make a statement on its own.
Known For
Flagship Products
- Juicy Lasting Tint
- Zero Velvet Tint
- Better Than Cheek
- Better Than Palette
- Zero Cushion
Brand Philosophy
Wearable, clean-girl K-beauty makeup translated from one influencer's personal taste — built around layered, blurred finishes and shade ranges designed to work across global skin tones.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for rom&nd. Researched from official brand sources — always confirm before sending.
- Website
- en.romand.co.kr
- General inquiries
- [email protected]
- Phone
- +82-1670-2238
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- Gangnam-gu, Seoul 06047, South Korea
- Sold at
- Olive YoungStylevanaYesStyleAmazon USUltaBrand.com
[email protected] and KR phone listed on en.romand.co.kr (parent company iFamilySC). US distributor (romand.us) routes inquiries to [email protected]. No public press/collab email found after press-release archive search; only contact form. Parent iFamilySC inquiries: [email protected]. General customer service: [email protected] / [email protected]. US distribution: TikTok Shop affiliate program at 40% commission and a long-term creator program (no public email). Affiliate via Direct. iFamilySC executives (CEO Kim Tae-Uk / Kim Sung-Hyun) not active on LinkedIn for English-language outreach. Kaia Park handles PR list maintenance & press release drafting per her profile - operational global marketing/PR contact. Best available named contact. iFamilySC Co., Ltd. parent. K-beauty brand, available at Ulta