rom&nd
Budget“Romance and you.”
By Viktoria @vioda.makeup · Published · Updated
rom&nd is a budget makeup brand from South Korea, founded in 2016 by Saerom Min. It's best known for its Juicy Lasting Tint, Zero Velvet Tint and Zero Gram Matte Lipstick.
rom&nd is one of the original K-beauty makeup brands to break out globally, founded in late 2016 by Korean beauty influencer Saerom Min — the name combines 'Rom' (from her name) with 'and,' and was created to translate her personal beauty taste into a full color cosmetics line. The brand became the global face of Korean lip tints, with the Juicy Lasting Tint and Zero Velvet Tint serving as the gateway K-makeup products for a generation of international shoppers.
Now stocked at Ulta Beauty in the US as part of the 2025 K-Beauty World rollout, rom&nd has expanded well beyond lips into the Better Than Cheek blusher, Zero Cushion foundations, and Better Than Palette eyeshadows. The aesthetic sits firmly in clean-girl K-beauty — wearable, blurred, and slightly muted, designed to layer rather than make a statement on its own.
Popular Products
What rom&nd is bought for. The ones we've found dupes for link through to the comparison.
- Juicy Lasting Tint
- Zero Velvet Tint
- Better Than Cheek
- Better Than Palette
- Zero Cushion
Known For
Brand Philosophy
Wearable, clean-girl K-beauty makeup translated from one influencer's personal taste — built around layered, blurred finishes and shade ranges designed to work across global skin tones.
FAQ
rom&nd Official Channels
Where to buy, and how to reach rom&nd customer service directly.
- Website
- en.romand.co.kr
- Customer service
- [email protected]
- Phone
- +82-1670-2238
- Contact form
- Open form
- Headquarters
- Gangnam-gu, Seoul, South Korea
- Sold at
- Olive YoungStylevanaYesStyleAmazon USUltaBrand.com