KIKO Milano
Budget“Be what you want.”
KIKO Milano was founded in 1997 in Milan by Antonio and Stefano Percassi, and over almost three decades has become the No. 1 makeup brand in Italy and one of the largest specialty beauty retailers in the world — over 1,000 stores across 65 countries, with a catalog of more than 1,200 products. The model is high-design Italian color cosmetics at fast-fashion prices, with 99% of products manufactured in Europe and the full range still owned by the Percassi family.
KIKO Milano went viral globally on TikTok across 2024-2025 for the 3D Hydra Lip Gloss and the Unlimited Double Touch liquid lipstick, drawing comparisons to far more expensive prestige lip products. The brand sits in the rare gap between drugstore and prestige — Italian formulation and packaging at $10-$20 price points — and is one of the most-duped European brands when bloggers compare luxury Italian makeup to budget alternatives.
Known For
Flagship Products
- 3D Hydra Lip Gloss
- Unlimited Double Touch lipstick
- Smart Fusion Lipstick
- Skin Tone Concealer
- Maxi Mod Volume & Definition Mascara
Brand Philosophy
Italian-designed, European-made color cosmetics priced for self-expression rather than aspiration — a 1,200-product catalog built around the idea that great makeup shouldn't be a luxury.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for KIKO Milano. Researched from official brand sources — always confirm before sending.
- Website
- www.kikocosmetics.com/en-us/
- General inquiries
- [email protected]
- Press & PR
- [email protected]
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- Milan 20124, Italy
- Sold at
- KIKO StoresBrand.comAmazon USLookfantastic
US-specific customer care email. Italian HQ. NY office at 21 W 46th St Suite 601, NY 10036. Help center: help2.kikocosmetics.com No public press@ or collab@ email found after press-release archive search. PR is in-house (KIKO Milano takes PR in-house, Diary Directory). PR/Communications Manager: Katia Cosco in Milan. Email format [email protected]. Affiliate program via FlexOffers/Gen3 Marketing (no public email). Beware: emails from @kikomilano.com domain are likely scams — official domain is kikocosmetics.com. Affiliate via Awin. Antonio Percassi is the founder/patriarch; son Stefano Percassi is CEO of KIKO. L Catterton acquired majority stake April 2024 (Percassi family retains significant stake). No verified LinkedIn URL — Percassi family members aren't typically on LinkedIn. Best route: KIKO HQ in Bergamo, Italy. Press via Image Building agency (Cristina Fossati, Angela Fumis, Maria Clara Bertolli) for Percassi/KIKO Milano, listed on percassi.com/en/media-2/media-contacts. KIKO Milano has brought PR in-house but Percassi parent-level contact remains official. KIKO S.p.A. headquarters in Milan. Operates own retail stores globally