3CE
Mid-Range“3 Concept Eyes — Seoul's color expert.”
3CE (3 Concept Eyes) launched in 2009 as an offshoot of Korean fashion retailer Stylenanda, founded by Kim So-hee, who started the parent brand at age 21 in 2004. The makeup line began with just a handful of lipstick shades and grew so quickly it now drives roughly 75 percent of Nanda Co.'s sales — most of it from consumers under 30 who buy into the fashion-forward, editorial aesthetic that defines the line.
L'Oréal acquired Nanda Co. in 2018, giving 3CE the global distribution muscle to expand from Seoul flagship stores and Pink Hotel concept spaces into wider Asian, European, and US channels. The Velvet Lip Tints, Mood Recipe Matte Lip Color, and Mood Recipe eyeshadow palettes are the hero range — instantly Instagrammable packaging, a moody-cool color story, and shade ranges built for K-pop and editorial looks rather than no-makeup naturalism.
Known For
Flagship Products
- Velvet Lip Tint
- Mood Recipe Matte Lip Color
- Mood Recipe Eyeshadow Palette
- Soft Matte Lipstick
Brand Philosophy
Fashion-led, editorial Korean makeup with moody color stories and packaging built for the camera.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for 3CE. Researched from official brand sources — always confirm before sending.
- Website
- www.3cecosmetics.com
- General inquiries
- [email protected]
- Creator & UGC collabs
- [email protected]
- Phone
- +82-502-707-8888
- HQ address
- 13F ASEM Tower, 517 Yeongdong-daero, Gangnam-gu, Seoul 06164, South Korea
- Sold at
- Brand.comStylevanaYesStyleAmazon US
3CE is owned by L'Oreal (since 2018) and operates under Nanda Co., Ltd. The 3CE privacy policy on 3cecosmetics.com lists L'Oreal Korea Limited (3CE, 13th Floor, ASEM Tower, 517 Yeongdong-daero Gangnam-gu, Seoul) and confirms operation by L'Oreal. Customer service email [email protected] is published across multiple Stylenanda/3CE official Korea pages with phone +82-502-707-8888. No public press/collab email found after press-release archive search; only general [email protected] customer-service email and contact form. 3CE is run by L'Oréal Korea (Nanda Co. Ltd) — escalations route via L'Oréal Group press; no brand-specific press@ or collab@ surfaced in BusinessWire, PR Newswire, or the official L'Oréal mediaroom. No public affiliate/creator program found on Stylenanda's L'Oreal Korea owned 3CE sites; only Nanda Girls house models Parent L'Oreal Korea. Campari is highest-profile decision-maker for global brand. Alternative tactical contact: Hyesung Yoon (Campaign & Content Team Manager, https://www.linkedin.com/in/hyesung-yoon/). General customer/press email at [email protected]. Only general customer service email found on Stylenanda official site. No dedicated press email visible on brand domain. L'Oréal Korea is parent (acquired 2018) but no specific 3CE PR contact published. Owned by L'Oreal Korea (Nanda Co. Ltd) since 2018; address per 3CE privacy policy. Stylenanda's makeup line; K-beauty distribution via online K-beauty retailers and Olive Young Korea