Judydoll

Budget

Make up simplified, fun amplified.

China·Founded 2017

By Viktoria @vioda.makeup · Published · Updated

Judydoll is a budget makeup brand from China, founded in 2017. It's best known for its Seven-color eyeshadow palettes, Duo Monochrome Blush Highlight and Iced Watery Lip Gloss.

Judydoll (橘朵) is a Chinese (C-beauty) makeup brand founded in 2017 in Shanghai by Joy Group, and grew into one of China's top makeup brands by sales volume — surpassing RMB 2.5 billion in annual retail sales in 2024. The brand made its name with affordable, highly pigmented eyeshadow palettes and viral monochrome blush-and-highlight duos, building a "fast beauty" engine that ships trend-driven shades quickly and cheaply to a Gen-Z audience.

Judydoll's bestsellers — its seven-color eyeshadow palettes, Duo Monochrome Blush Highlight, and Iced Watery Lip Gloss — are staples of viral C-beauty hauls and constant points of comparison against pricier Western palettes. With distribution through YesStyle, Amazon, and its own channels, Judydoll has become one of the most recognizable young Chinese makeup names internationally, occupying the affordable, trend-fast, high-performance lane that drives so much dupe content.

Popular Products

What Judydoll is bought for. The ones we've found dupes for link through to the comparison.

  • Nine-Color / Seven-Color Eyeshadow Palette
  • Duo Monochrome Blush Highlight
  • Iced Watery Lip Gloss
  • Liquid Blush

Known For

Seven-color eyeshadow palettesDuo Monochrome Blush HighlightIced Watery Lip GlossAffordable, trend-fast color cosmeticsTop C-beauty brand by sales volume

Brand Philosophy

"Fast beauty" — affordable, highly pigmented, trend-driven color cosmetics shipped quickly to a Gen-Z audience.

FAQ

Judydoll Official Channels

Where to buy, and how to reach Judydoll customer service directly.

Customer service
[email protected]
Headquarters
Shanghai, China
Sold at
Brand.comAmazon USYesStyle

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