BH Cosmetics
Budget“Bold, accessible color cosmetics.”
By Viktoria @vioda.makeup · Published · Updated
BH Cosmetics is a budget makeup brand from the United States, founded in 2009 by Kirill Trachtenberg & Fred Sadovskiy. It's best known for its Affordable eyeshadow palettes, 120-shade palette (mid-2010s cult) and Studio Pro highlighter palette.
BH Cosmetics launched in Los Angeles in 2009, founded by Kirill Trachtenberg and Fred Sadovskiy, and built its name on a single revolutionary product: a 120-shade eyeshadow palette that retailed for under $40 when MAC equivalents were three times the price. That palette became the gateway drug for an entire generation of YouTube makeup tutorial creators in the early 2010s, and BH became one of the first beauty brands to ride influencer marketing to scale.
After filing for bankruptcy in early 2022, BH was acquired by Revolution Beauty Group (the UK parent of Makeup Revolution) for $3.9 million and relaunched with refreshed packaging and reformulated products. The brand is 100% vegan and cruelty-free (PETA-certified), and its current range spans eyeshadow palettes, lip products, brushes, foundation, and the cult-favorite Studio Pro highlighter palette. BH is sold at Ulta Beauty and Walmart and remains one of the most accessible color-rich makeup brands at the drugstore tier.
Popular Products
What BH Cosmetics is bought for. The ones we've found dupes for link through to the comparison.
- Studio Pro Eyeshadow Palette
- Studio Pro Highlight Palette
- Take Me Back to Brazil Palette
- Foundation + Concealer Stick
- Liquid Eyeshadow
Known For
Brand Philosophy
Inclusive, vegan color cosmetics that don't gatekeep based on price — palettes typically $14–$25.
FAQ
BH Cosmetics Official Channels
Where to buy, and how to reach BH Cosmetics customer service directly.