Melt Cosmetics

Mid-Range

For the bold.

United States·Founded 2012·by Lora Arellano & Dana Bomar

Melt Cosmetics is a cult Los Angeles indie brand founded in 2012 by celebrity makeup artist Lora Arellano and Dana Bomar, who saw a gap in the market for ultra-matte, ultra-pigmented bold shades — particularly unconventional lipstick colors that didn't exist anywhere else. Their first five lipstick shades sold out immediately on launch in 2013, and the brand built its reputation on edgy, fashion-forward color that became a fixture of the early Instagram makeup-artist era.

Beyond its signature dark and dramatic lipsticks, Melt is known for its modular Stack eyeshadow system, intensely pigmented pressed pigments, and blinding highlighters. The aesthetic is unapologetically maximalist and alternative, which has kept the brand a reference point for editorial and creative looks even as the broader market shifted toward clean-girl minimalism — and a frequent target for dupe-hunters chasing its high-impact color at a lower price.

Known For

Ultra-matte, ultra-pigmented lipsticksUnconventional and dark lip shadesStack modular eyeshadow palettesIntensely pigmented pressed pigmentsEdgy, maximalist indie aesthetic

Flagship Products

  • Ultra-Matte Lipstick
  • Eyeshadow Stacks
  • Digital Dust Pressed Pigments
  • Blushlight
  • She's In Parties Stack

Brand Philosophy

Make the boldest, most pigmented color cosmetics on the market — edgy, alternative shades for makeup lovers who want high-impact, unconventional looks.

FAQ

For Brands & Creators

Unverified

Public collaboration and press contact channels for Melt Cosmetics. Researched from official brand sources — always confirm before sending.

General inquiries
[email protected]
Sold at
Brand.comAmazon US

Independent US color cosmetics brand based in Los Angeles. Contact details not independently verified in this pass.

Similar Brands