Melt Cosmetics

Mid-Range

For the bold.

United States·Founded 2012·by Lora Arellano & Dana Bomar

By Viktoria @vioda.makeup · Published · Updated

Melt Cosmetics is a mid range makeup brand from the United States, founded in 2012 by Lora Arellano & Dana Bomar. It's best known for its Ultra-matte, ultra-pigmented lipsticks, Unconventional and dark lip shades and Stack modular eyeshadow palettes.

Melt Cosmetics is a cult Los Angeles indie brand founded in 2012 by celebrity makeup artist Lora Arellano and Dana Bomar, who saw a gap in the market for ultra-matte, ultra-pigmented bold shades — particularly unconventional lipstick colors that didn't exist anywhere else. Their first five lipstick shades sold out immediately on launch in 2013, and the brand built its reputation on edgy, fashion-forward color that became a fixture of the early Instagram makeup-artist era.

Beyond its signature dark and dramatic lipsticks, Melt is known for its modular Stack eyeshadow system, intensely pigmented pressed pigments, and blinding highlighters. The aesthetic is unapologetically maximalist and alternative, which has kept the brand a reference point for editorial and creative looks even as the broader market shifted toward clean-girl minimalism — and a frequent target for dupe-hunters chasing its high-impact color at a lower price.

Popular Products

What Melt Cosmetics is bought for. The ones we've found dupes for link through to the comparison.

  • Ultra-Matte Lipstick
  • Eyeshadow Stacks
  • Digital Dust Pressed Pigments
  • Blushlight
  • She's In Parties Stack

Known For

Ultra-matte, ultra-pigmented lipsticksUnconventional and dark lip shadesStack modular eyeshadow palettesIntensely pigmented pressed pigmentsEdgy, maximalist indie aesthetic

Brand Philosophy

Make the boldest, most pigmented color cosmetics on the market — edgy, alternative shades for makeup lovers who want high-impact, unconventional looks.

FAQ

Melt Cosmetics Official Channels

Where to buy, and how to reach Melt Cosmetics customer service directly.

Customer service
[email protected]
Sold at
Brand.comAmazon US

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