Treslúce Beauty
Mid-Range“Vibrant, agave-infused makeup celebrating Latine culture.”
By Viktoria @vioda.makeup · Published · Updated
Treslúce Beauty is a mid range makeup brand from the United States, founded in 2021 by Becky G. It's best known for its Latine-culture-centered branding and bilingual product naming, Blue agave from Jalisco as signature ingredient and Vívela Eyeshadow Palette.
Treslúce Beauty was launched in June 2021 by global pop and recording artist Becky G — a second-generation Mexican-American whose brand name combines the Spanish words 'tres' (three) and 'lucir' (to shine or look good). The line was built to put Latine culture at the center rather than the edge of beauty marketing, with bilingual product naming, packaging designed by Mexican artist Monica Loya inspired by Talavera pottery, and a signature ingredient — blue agave sourced from Jalisco, Mexico, where Becky G's family has roots.
Treslúce debuted with eye essentials including the Vívela Eyeshadow Palette, liners, brushes, and lashes, then expanded into face, lip, and cheek across 2022–2025. The brand launched on Ulta.com on March 7, 2022 and rolled into 351 Ulta Beauty doors on March 13, 2022, becoming one of the most prominent Latina-founded beauty brands at US mass prestige retail and a regular Hispanic Heritage Month spotlight.
Popular Products
What Treslúce Beauty is bought for. The ones we've found dupes for link through to the comparison.
- Vívela Eyeshadow Palette
- Brillalo Reflective Eyeshadow
- Hazte Sentir Lip Set
- Querencia Liquid Lipstick
Known For
Brand Philosophy
Makeup that centers Latine culture — bilingual naming, Mexican-artist packaging, and ingredients tied to the founder's family heritage, all designed to make a historically underrepresented audience feel seen at mass prestige retail.
FAQ
Treslúce Beauty Official Channels
Where to buy, and how to reach Treslúce Beauty customer service directly.
- Website
- www.tresluce.com
- Headquarters
- San Mateo, CA, United States
- Sold at
- WalmartAmazon USBrand.com