Treslúce Beauty
Mid-Range“Vibrant, agave-infused makeup celebrating Latine culture.”
Treslúce Beauty was launched in June 2021 by global pop and recording artist Becky G — a second-generation Mexican-American whose brand name combines the Spanish words 'tres' (three) and 'lucir' (to shine or look good). The line was built to put Latine culture at the center rather than the edge of beauty marketing, with bilingual product naming, packaging designed by Mexican artist Monica Loya inspired by Talavera pottery, and a signature ingredient — blue agave sourced from Jalisco, Mexico, where Becky G's family has roots.
Treslúce debuted with eye essentials including the Vívela Eyeshadow Palette, liners, brushes, and lashes, then expanded into face, lip, and cheek across 2022–2025. The brand launched on Ulta.com on March 7, 2022 and rolled into 351 Ulta Beauty doors on March 13, 2022, becoming one of the most prominent Latina-founded beauty brands at US mass prestige retail and a regular Hispanic Heritage Month spotlight.
Known For
Flagship Products
- Vívela Eyeshadow Palette
- Brillalo Reflective Eyeshadow
- Hazte Sentir Lip Set
- Querencia Liquid Lipstick
Brand Philosophy
Makeup that centers Latine culture — bilingual naming, Mexican-artist packaging, and ingredients tied to the founder's family heritage, all designed to make a historically underrepresented audience feel seen at mass prestige retail.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for Treslúce Beauty. Researched from official brand sources — always confirm before sending.
- Website
- www.tresluce.com
- HQ address
- San Mateo, CA 94401 USA
- Sold at
- WalmartAmazon USBrand.com
Co-created with Madeby Collective. Contact routed through tresluce.com. No public PR/collab email confirmed in this research pass. AGENCY FALLBACK: Brand is incubated under Madeby Collective (parent Ipsy/Beauty for All Industries; CEO Marcelo Camberos). Press handled by Infinity Creative Agency (Raven Garcie / Julia Bauer per Ulta launch PR Newswire release). In-house Senior Brand Manager was Denise Lin (https://www.linkedin.com/in/denise-lin-baa3a95a) but she now appears at Complex Culture/ITEM Beauty. No current verifiable in-house Tresluce PR/influencer lead surfaced. For founder/celebrity asks use Becky G's management (Kemosabe/CAA); for brand-side PR, route via Infinity Creative or Madeby Collective. Becky G's brand; incubated by Ipsy parent BFA Industries. Becky G's brand, Walmart partnership