Espoir
Mid-Range“Premium K-beauty made for confident expression.”
Espoir is a premium Korean makeup brand launched in 2014 as part of the Amorepacific Group, South Korea's largest beauty conglomerate, and built around a polished, fashion-forward aesthetic that sits at the upper end of K-beauty color cosmetics. The brand is best known for the Couture Lip Tint, the Be Velvet Lipstick Glow, and the Nowear Lipstick — formulas that lean into long-wear comfort and rich pigment payoff in luxe metallic packaging.
Unlike trend-led K-beauty brands aimed at Gen Z, Espoir targets a slightly older, fashion-forward customer with editorial-leaning campaigns and saturated color stories. The line is available globally through Amore Mall, Olive Young Global, and K-beauty platforms like StyleKorean, YesStyle, and Stylevana, with strong cult status among Korean K-pop and editorial makeup artists.
Known For
Flagship Products
- Couture Lip Tint
- Nowear Lipstick
- Be Velvet Lipstick Glow
- Pro Tailor Foundation Be Velvet
Brand Philosophy
Premium K-beauty designed for confident expression — pigment-rich, long-wearing formulas in editorial, fashion-forward packaging.