Espoir
Mid-Range“Premium K-beauty made for confident expression.”
By Viktoria @vioda.makeup · Published · Updated
Espoir is a mid range makeup brand from South Korea, founded in 2014 by Amorepacific Group. It's best known for its Couture Lip Tint Dewy Glow, Nowear Lipstick range and Be Velvet Lipstick Glow.
Espoir is a premium Korean makeup brand launched in 2014 as part of the Amorepacific Group, South Korea's largest beauty conglomerate, and built around a polished, fashion-forward aesthetic that sits at the upper end of K-beauty color cosmetics. The brand is best known for the Couture Lip Tint, the Be Velvet Lipstick Glow, and the Nowear Lipstick — formulas that lean into long-wear comfort and rich pigment payoff in luxe metallic packaging.
Unlike trend-led K-beauty brands aimed at Gen Z, Espoir targets a slightly older, fashion-forward customer with editorial-leaning campaigns and saturated color stories. The line is available globally through Amore Mall, Olive Young Global, and K-beauty platforms like StyleKorean, YesStyle, and Stylevana, with strong cult status among Korean K-pop and editorial makeup artists.
Popular Products
What Espoir is bought for. The ones we've found dupes for link through to the comparison.
- Couture Lip Tint
- Nowear Lipstick
- Be Velvet Lipstick Glow
- Pro Tailor Foundation Be Velvet
Known For
Brand Philosophy
Premium K-beauty designed for confident expression — pigment-rich, long-wearing formulas in editorial, fashion-forward packaging.
FAQ
Espoir Official Channels
Where to buy, and how to reach Espoir customer service directly.