Naked Sundays
Mid-Range“SPF you'll actually want to wear.”
Naked Sundays is an Australian brand launched in 2021 by former TV news reporter Samantha Brett, who started it after watching colleagues undergo skin-cancer surgery and deciding SPF should feel as desirable as skincare and makeup. The range deliberately blurs the line between sun care and color cosmetics — tinted glow drops, cream bronzers, illuminating mists and SPF setting sprays — so that protection comes built into the products people actually enjoy applying.
The SunKissed SPF50 Bronzing Drops and Glow Drops became the breakout heroes, selling out seven times, and the brand racked up more than 37 million TikTok likes in 2024 — up roughly 1,000% year over year. That momentum carried it stateside into around 1,000 Target stores and Ulta, on top of Mecca, Sephora UK and Boots. Its viral glow and bronzing drops get compared to Drunk Elephant D-Bronzi, Rare Beauty Positive Light and Caliray, with shoppers hunting drugstore dupes like e.l.f. Halo Glow.
Known For
Flagship Products
- SunKissed SPF50 Bronzing Drops
- Glow Drops SPF50
- CabanaGlow SPF50 Setting Spray
- SPF50 Collagen Glow Mist
Brand Philosophy
Make sun protection something people want to wear — SPF built into glow drops, bronzers and mists so daily protection feels like skincare and makeup, not a chore.
FAQ
For Brands & Creators
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