Formless Beauty
Mid-Range“Clean, vegan color with intention.”
Formless Beauty is the vegan, cruelty-free makeup brand founded in 2021 by actress and TV host Jenny McCarthy Wahlberg, who struggled to find "clean" products that didn't irritate her sensitive, allergy-prone skin. The line debuted with three intention-named lip glosses — Manifest, Dream, and Love — made with shea butter and grapefruit seed, and has since grown into mascara, eyeshadow, lashes, brushes, cream blushes, and a 2-in-1 Cheek and Lip Blush.
Every formula is 100% vegan, cruelty-free, paraben-free, and gluten-free, and free of hormone-disrupting ingredients — a positioning shaped by McCarthy's own wellness philosophy and openly inspired by the "inner beauty" ideas of Eckhart Tolle. With built-in celebrity reach and a clean, sensitive-skin-friendly angle, Formless sits alongside brands like about-face and Axiology in the accessible clean-and-vegan color space.
Known For
Flagship Products
- Lip Gloss (Manifest, Dream, Love)
- 2-in-1 Cheek and Lip Blush
- Cream Blush
- Vegan Mascara
Brand Philosophy
Clean beauty with intention — vegan, cruelty-free, non-irritating formulas built on the idea that beauty starts from within.
FAQ
For Brands & Creators
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