KimChi Chic Beauty
Mid-Range“Bold color, straight from the stage.”
By Viktoria @vioda.makeup · Published · Updated
KimChi Chic Beauty is a mid range makeup brand from the United States, founded in 2019 by Kim Chi (Sang-Young Shin). It's best known for its Drag-artist founded (RuPaul's Drag Race), Bold, high-pigment color and A Really Good Foundation.
KimChi Chic Beauty launched in October 2019, created by RuPaul's Drag Race star Kim Chi (Sang-Young Shin) in collaboration with Bespoke Beauty Brands, the incubator co-founded by NYX founder Toni Ko. Built on Kim Chi's drag-artistry sensibility, the line is unapologetically bold and high-pigment, spanning full-coverage complexion, saturated eyeshadow, and playful lip products with tongue-in-cheek names.
Anchored by A Really Good Foundation and the cult Puff Puff Pass Setting Powder, the brand pairs stage-ready payoff with an accessible price point and broad distribution at Ulta and JCPenney. It brings drag's maximalist, self-expressive energy to the mass market, sitting alongside Jeffree Star Cosmetics, Melt Cosmetics, and Lime Crime in the bold-color, artistry-forward corner of the industry.
Popular Products
What KimChi Chic Beauty is bought for. The ones we've found dupes for link through to the comparison.
- A Really Good Foundation
- Puff Puff Pass Setting Powder
- The Most Concealer
- Marshmallow Butter Lippies
Known For
Brand Philosophy
Drag-inspired maximalism — stage-ready pigment and playful, self-expressive color made accessible for everyone.
FAQ
KimChi Chic Beauty Official Channels
Where to buy, and how to reach KimChi Chic Beauty customer service directly.