KimChi Chic Beauty
Mid-Range“Bold color, straight from the stage.”
KimChi Chic Beauty launched in October 2019, created by RuPaul's Drag Race star Kim Chi (Sang-Young Shin) in collaboration with Bespoke Beauty Brands, the incubator co-founded by NYX founder Toni Ko. Built on Kim Chi's drag-artistry sensibility, the line is unapologetically bold and high-pigment, spanning full-coverage complexion, saturated eyeshadow, and playful lip products with tongue-in-cheek names.
Anchored by A Really Good Foundation and the cult Puff Puff Pass Setting Powder, the brand pairs stage-ready payoff with an accessible price point and broad distribution at Ulta and JCPenney. It brings drag's maximalist, self-expressive energy to the mass market, sitting alongside Jeffree Star Cosmetics, Melt Cosmetics, and Lime Crime in the bold-color, artistry-forward corner of the industry.
Known For
Flagship Products
- A Really Good Foundation
- Puff Puff Pass Setting Powder
- The Most Concealer
- Marshmallow Butter Lippies
Brand Philosophy
Drag-inspired maximalism — stage-ready pigment and playful, self-expressive color made accessible for everyone.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for KimChi Chic Beauty. Researched from official brand sources — always confirm before sending.