Made by Mitchell
Mid-Range“TikTok-Shop viral, multi-use, fearless color.”
Made by Mitchell launched in 2020 from British makeup artist Mitchell Halliday and rapidly became one of the most-watched indie beauty stories on TikTok Shop. The brand's hero product — the Blursh blurring liquid blush — went viral for its buildable, skin-softening pigment, and Made by Mitchell became the first UK beauty business to generate $1 million in revenue in a single day on TikTok Shop in 2024.
The range is built around multi-functional, highly-pigmented formulas: cream blushes that double as lip tints, blurring powder-balms, satin glow drops, and bold lip products. The brand expanded into Boots in summer 2024 alongside 25 other new beauty brands, opened its first physical pop-up at Metquarter Liverpool in November 2025, and launched at Ulta Beauty in the US in early 2026 — making it one of the rare British indie brands to crack American mass prestige retail.
Known For
Flagship Products
- Blursh Liquid Blush
- Yummy Skin Blurring Balm Powder
- Spotlight Cream Highlighter
- Lip Slick Glossy Lip Oil
Brand Philosophy
Color-rich, cruelty-free, multi-use formulas designed for self-expression — built on creator energy rather than legacy brand polish.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for Made by Mitchell. Researched from official brand sources — always confirm before sending.
- Website
- madebymitchell.co.uk/
- Contact form
- Open form
- Creator portal
- Apply / sign up
- HQ address
- Manchester M3 4LZ, United Kingdom
- Sold at
- BootsSuperdrugCult BeautyUltaBrand.com
Made by Mitchell directs all support through website chat. No public email; [email protected] not monitored. No public brand press/collab email found; contact-us page is chat/order-only. Founder Mitchell Halliday is repped by Outshine Talent ([email protected]), which functions as the public talent contact but is not a brand PR address. Affiliate via Direct. Founder-led TikTok-native UK brand. Operational lead: Sarah Knowles (Head of Operations) at https://uk.linkedin.com/in/sarahknowles-mbm. CEO is Marie McGann. Mitchell Halliday's brand; moved to Castlefield HQ in Oct 2024. UK TikTok-viral brand; expanded to Ulta US