Made by Mitchell
Mid-Range“TikTok-Shop viral, multi-use, fearless color.”
By Viktoria @vioda.makeup · Published · Updated
Made by Mitchell is a mid range makeup brand from the United Kingdom, founded in 2020 by Mitchell Halliday. It's best known for its Blursh blurring liquid blush, Yummy Skin Blurring Balm Powder and Multi-use cream products.
Made by Mitchell launched in 2020 from British makeup artist Mitchell Halliday and rapidly became one of the most-watched indie beauty stories on TikTok Shop. The brand's hero product — the Blursh blurring liquid blush — went viral for its buildable, skin-softening pigment, and Made by Mitchell became the first UK beauty business to generate $1 million in revenue in a single day on TikTok Shop in 2024.
The range is built around multi-functional, highly-pigmented formulas: cream blushes that double as lip tints, blurring powder-balms, satin glow drops, and bold lip products. The brand expanded into Boots in summer 2024 alongside 25 other new beauty brands, opened its first physical pop-up at Metquarter Liverpool in November 2025, and launched at Ulta Beauty in the US in early 2026 — making it one of the rare British indie brands to crack American mass prestige retail.
Popular Products
What Made by Mitchell is bought for. The ones we've found dupes for link through to the comparison.
- Blursh Liquid Blush
- Yummy Skin Blurring Balm Powder
- Spotlight Cream Highlighter
- Lip Slick Glossy Lip Oil
Known For
Brand Philosophy
Color-rich, cruelty-free, multi-use formulas designed for self-expression — built on creator energy rather than legacy brand polish.
FAQ
Made by Mitchell Official Channels
Where to buy, and how to reach Made by Mitchell customer service directly.
- Website
- madebymitchell.co.uk/
- Contact form
- Open form
- Headquarters
- Manchester, United Kingdom
- Sold at
- BootsSuperdrugCult BeautyUltaBrand.com