LoveSeen

LoveSeen is a New York-based false-lash brand co-founded in 2020 by former J.Crew president and creative director Jenna Lyons alongside celebrity makeup artist Troi Ollivierre, built around the premise that the false-lash category had been left underserved and one-size-fits-all for too long. The brand launched with more than 15 lash styles named after real fit models — ages 17 to 72 — chosen to represent a range of eye shapes, ethnicities, ages, and complexions.

Lyons, who was born with a genetic condition that left her with only seven natural lashes, has spoken openly about how the brand's mission is personal: to make false lashes accessible, well-engineered, and beautifully packaged. LoveSeen products are 90% plastic-free in packaging and the lashes are sold at $22 each direct-to-consumer with carefully curated retail partnerships.