Fazit
Budget“Makeup you wear like an accessory.”
Fazit launched in 2022, founded by friends Aliett Buttelman and Nina LaBruna, who started out selling skincare patches before pivoting into what they call "makeup as a face accessory." The turning point was the invention of glitter freckles — peel-and-stick faux-freckle patches studded with tiny crystals that sit on the skin like wearable face art. It was a genuinely new category: not quite makeup, not quite jewelry, and perfectly built for a generation that treats a face as a canvas for fandom and self-expression.
The brand went supernova in October 2024 when Taylor Swift wore Fazit's glitter freckles to a Kansas City Chiefs game, sending site traffic up more than 3,500% and reportedly generating around $1 million in 48 hours. Fazit has since built an estimated $40 million category around the format, landed on BeautyMatter's Future50 2026 list, and pushed into mass and specialty retail — Walmart, CVS, Target, Urban Outfitters, Amazon, and a Sephora UK launch. It sits alongside Freck Beauty and Half Magic as part of the playful, sticker-and-sparkle wave of Gen-Z color.
Known For
Flagship Products
- Glitter Freckles
- Faux Freckle Makeup Patches
- Under-Eye Brightening Patches
Brand Philosophy
Makeup as a face accessory — playful, low-commitment, peel-and-stick color that turns fandom and mood into wearable art.
FAQ
For Brands & Creators
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