Temptation Cosmetics
Budget“Hydrating color you can’t resist.”
By Viktoria @vioda.makeup · Published · Updated
Temptation Cosmetics is a budget makeup brand from the United States, founded in 2021 by Jessica Aedo. It's best known for its Shea-butter-infused hydrating lip gloss, Fruit-flavored lip oils and Viral TikTok breakout.
Temptation Cosmetics is a Latina-owned American makeup brand founded by Jessica Aedo, who launched the line after struggling to find a lip gloss that kept her lips hydrated all day. That personal frustration became the brand’s hook: a best-selling, shea-butter-infused lip gloss designed for long-lasting hydration without the tacky, drying feel.
Cruelty-free and vegan across the range, Temptation broke out thanks to a viral TikTok moment and has grown a loyal following around its glosses and fruit-flavored lip oils in shades like strawberry, mango, watermelon and coconut. It sits in the accessible, community-driven lane alongside The Lip Bar and Luna Magic, offering affordable, feel-good lip color with an inclusive, Latina-founded point of view.
Popular Products
What Temptation Cosmetics is bought for. The ones we've found dupes for link through to the comparison.
- Shea Butter Lip Gloss
- Fruit Lip Oils
- Lip Liners
Known For
Brand Philosophy
Affordable, hydrating, cruelty-free lip color with an inclusive, Latina-founded point of view.