UZU by Flowfushi
Mid-Range“Unframe the beauty.”
By Viktoria @vioda.makeup · Published · Updated
UZU by Flowfushi is a mid range makeup brand from Japan, founded in 2011 by Flowfushi Co., Ltd.. It's best known for its Eye Opening Liner flexible-tip liquid eyeliner, Smudge-proof WP Film technology and Temperature-named Mote / 38°C mascaras.
UZU is a Japanese color-cosmetics brand that began life in 2011 as Flowfushi and rebranded to UZU in 2019, pairing traditional Japanese craftsmanship with a boundary-breaking, gender-neutral 'Unframe the beauty' ethos. The brand is best known for the Eye Opening Liner, a waterproof liquid eyeliner with a handmade flexible brush tip that has become a perennial 'best liquid liner' pick across the J-beauty world for its precision, one-stroke payoff and smudge-proof wear.
Beyond the hero liner, UZU makes the temperature-named Mote and 38°C/99°F mascara range along with lip treatments and a growing palette of colored liners in unexpected shades. Its proprietary WP Film technology delivers humidity- and smudge-resistant wear that has earned a cult following, and the brand is distributed globally through J-beauty channels like YesStyle and specialty retailers. As a long-standing but internationally under-the-radar J-beauty eyeliner specialist, UZU is a frequent affordable stand-in for prestige liquid liners.
Popular Products
What UZU by Flowfushi is bought for. The ones we've found dupes for link through to the comparison.
- Eye Opening Liner
- Mote Mascara
- 38°C / 99°F Mascara
- Eye Opening Liner Colors
Known For
Brand Philosophy
Unframe the beauty — Japanese craftsmanship and inclusive, self-expressive eye makeup that works for everyone.