PINKFLASH

Budget

Ultra-affordable color cosmetics built for TikTok Shop.

China·Founded 2019

PINKFLASH is a Chinese budget makeup brand, operated out of Guangzhou, that surged during the pandemic-era affordable-makeup boom — especially across Southeast Asia, where its pink-packaged lip creams became Shopee and TikTok Shop staples. What started as a single viral lip cream grew into a full color range spanning foundation, concealer, blush, brows, and eyeshadow, all at rock-bottom prices.

The brand's whole proposition is value: PINKFLASH is widely treated as the cheap alternative shoppers reach for when they want a prestige-style product without the spend. Its OhMyGloss Lip Gloss and Velvet Matte Lip Cream are the best-known heroes, and the brand ships internationally via TikTok Shop, YesStyle, and Amazon, riding the same affordable-C-beauty wave as SHEGLAM.

Known For

OhMyGloss Lip GlossVelvet Matte Lip CreamRock-bottom pricingSoutheast Asia / TikTok Shop viralityFull prestige-style range on a budget

Flagship Products

  • OhMyGloss Lip Gloss
  • Velvet Matte Lip Cream
  • Waterproof Foundation
  • Loose Setting Powder
  • Eyeshadow Palettes

Brand Philosophy

Prestige-inspired makeup at the lowest possible price — a value-first range that makes trend products accessible to everyone.

FAQ

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