Revlon

Budget

American drugstore icon since 1932.

United States·Founded 1932·by Charles & Joseph Revson with Charles Lachman

Revlon was founded in 1932 by Charles Revson, his brother Joseph, and chemist Charles Lachman — the three letters of their names making up the brand's name — with a single product, a long-wearing opaque nail enamel that broke the industry-standard transparent formulas of the era. The line expanded into lipstick (Fire and Ice in 1952 was a generational ad campaign moment), foundation, and the long-running Super Lustrous lipstick franchise that anchored Revlon's American drugstore identity for decades.

The company filed for Chapter 11 bankruptcy in 2022, emerged in 2023 under new ownership, and has since been rebuilding its product pipeline — the ColorStay foundation, ColorStay Overtime lipstick, and Super Lustrous lipstick franchise remain the most-recognized lines. Revlon is widely cited as a drugstore alternative for prestige lipsticks (MAC Ruby Woo dupes), foundation (NARS Sheer Glow), and lip stains (Clinique Black Honey). Distributed across CVS, Walgreens, Walmart, Target, Amazon, and most US drugstores.

Known For

Super Lustrous LipstickColorStay FoundationBalm StainLip Glow OilIconic American drugstore lipstick

Flagship Products

  • Super Lustrous Lipstick
  • ColorStay Makeup Foundation
  • ColorStay Overtime Lipcolor
  • Lip Glow Oil
  • Balm Stain

Brand Philosophy

Iconic American drugstore makeup — nine decades of lipstick, foundation, and nail color at accessible mass-market pricing.

FAQ

For Brands & Creators

Verified

Public collaboration and press contact channels for Revlon. Researched from official brand sources — always confirm before sending.

MP
Press contact
Michelle Peluso
Chief Executive Officer
General inquiries
[email protected]
Contact form
Open form
HQ address
New York, NY 10041 USA
Sold at
WalmartTargetCVSWalgreensBootsUltaAmazon USBrand.com

Phone 1-800-473-8566 and contact form on official Revlon contact page. consumer.care@ and [email protected] listed via revloncorp.com. HQ: 55 Water Street, New York, NY 10041. Press handled by Longacre Square Partners (Dan Zacchei / Joe Germani). Internal contact previously listed: [email protected] and [email protected]. Investor: [email protected] Revlon does not currently operate an active public affiliate program through Awin, Pepperjam, Conversant, or Rakuten. Works with celebrity Global Brand Ambassadors (Madelyn Cline, Nailea Devora, Sabrina Carpenter, etc.) by direct partnership only. Third-party programs (CueLinks, INRDeals) exist but are not official. No publicly identifiable VP Communications post-bankruptcy; previous SVP Comms Pamela Gill Alabaster has departed. Corporate PR runs through Longacre Square Partners. CEO Michelle Peluso is the strongest named in-house contact. Flag: external PR is via Longacre Square Partners (last-resort agency option). Revlon Consumer Products Corp.

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