O.Piccola

O.Piccola is the makeup brand founded by Olivia Jade Giannulli — the YouTuber and influencer with nearly 2 million YouTube subscribers and over 1 million on Instagram. The brand officially debuts in 2026 after a five-year development cycle that included a reformulation pivot from a California manufacturer to a South Korean one, and a deliberate decision to launch with a single hero SKU rather than a full range. "Piccola," Italian for "little," reflects Giannulli's stripped-back, skin-first aesthetic. The brand is wholly self-funded and Giannulli is currently O.Piccola's only employee, marketing digital-first to her existing audience.

The debut product is the Bronze & Glow Balm — a dual-ended, two-in-one bronzer-and-highlighter stick that launches in three shades (Light, Medium, Dark) at $44. The formula is built around a Korean-engineered creamy balm texture designed to layer for depth without looking cakey or muddy, with a focus on sensitive-skin-safe ingredients. Future products are slated to stay in the complexion and skin-finishing category, deliberately avoiding the full-range, drop-everything-at-once playbook of most influencer launches.