O.Piccola
Premium“Bronze, glow, and the less-is-more makeup ethos of Olivia Jade.”
O.Piccola is the makeup brand founded by Olivia Jade Giannulli — the YouTuber and influencer with nearly 2 million YouTube subscribers and over 1 million on Instagram. The brand officially debuts in 2026 after a five-year development cycle that included a reformulation pivot from a California manufacturer to a South Korean one, and a deliberate decision to launch with a single hero SKU rather than a full range. "Piccola," Italian for "little," reflects Giannulli's stripped-back, skin-first aesthetic. The brand is wholly self-funded and Giannulli is currently O.Piccola's only employee, marketing digital-first to her existing audience.
The debut product is the Bronze & Glow Balm — a dual-ended, two-in-one bronzer-and-highlighter stick that launches in three shades (Light, Medium, Dark) at $44. The formula is built around a Korean-engineered creamy balm texture designed to layer for depth without looking cakey or muddy, with a focus on sensitive-skin-safe ingredients. Future products are slated to stay in the complexion and skin-finishing category, deliberately avoiding the full-range, drop-everything-at-once playbook of most influencer launches.
Known For
Flagship Products
- Bronze & Glow Balm
Brand Philosophy
Less-is-more, skin-first complexion makeup — Korean-engineered clean formulas designed for sensitive skin, launched one hero product at a time.
FAQ
For Brands & Creators
VerifiedPublic collaboration and press contact channels for O.Piccola. Researched from official brand sources — always confirm before sending.
- Website
- opiccola.com
- Contact form
- Open form
- HQ address
- Seattle, WA 98102 USA
- Sold at
- Brand.com
No email publicly listed on opiccola.com; contact form is the verified channel. Customer service hours M-F 9am-5pm PT; response within 2 business days. Brand founded by Olivia Jade. No public press/collab email found. Brand is founder-run (Olivia Jade is sole employee per WWD), contact page lists no email. Founder uses @opiccola on IG/TikTok but no PR address is published. Olivia Jade's self-funded brand launched 2026 with single SKU. No formal affiliate program; founder explicitly said she's not asking anyone to post. Indie self-funded brand; Giannulli is the only employee per WWD. No LinkedIn profile surfaced. Influencer outreach best done via her Instagram (@oliviajadeg) or talent management. Italian-inspired beauty brand. Italian indie brand, primarily DTC