BPerfect Cosmetics
Mid-Range“Beauty that empowers, made for the pros and the party.”
BPerfect Cosmetics was founded in 2012 in Belfast, Northern Ireland by makeup artist and entrepreneur Brendan McDowell, who started out selling a single self-tan product and built the label into one of the UK and Ireland's fastest-growing beauty brands. Rooted in pro-artist performance, BPerfect made its name on high-impact, buildable formulas and collaborations with influencers and makeup artists that reliably sell out.
The brand is best known for its viral Stacey Marie Carnival eyeshadow palettes, full-coverage Chroma Cover foundation, glow-boosting primers, and its 10 Second Tan origins. Sold through its own site, Boots, and stockists across the UK, Ireland, Australia, and the US, BPerfect sits in an accessible mid-range price bracket that makes its heavily pigmented palettes and long-wear complexion products a frequent talking point next to pricier pro brands.
Known For
Flagship Products
- Stacey Marie Carnival XL Pro Eyeshadow Palette
- Chroma Cover Luminous Foundation
- 10 Second Tan
- Poreless Glow Primer
Brand Philosophy
Pro-level, high-impact makeup that empowers everyone from working artists to first-time users, at a price that stays accessible.