BPerfect Cosmetics

Mid-Range

Beauty that empowers, made for the pros and the party.

United Kingdom·Founded 2012·by Brendan McDowell

By Viktoria @vioda.makeup · Published · Updated

BPerfect Cosmetics is a mid range makeup brand from the United Kingdom, founded in 2012 by Brendan McDowell. It's best known for its Stacey Marie Carnival eyeshadow palettes, Chroma Cover full-coverage foundation and Viral setting sprays and glow primers.

BPerfect Cosmetics was founded in 2012 in Belfast, Northern Ireland by makeup artist and entrepreneur Brendan McDowell, who started out selling a single self-tan product and built the label into one of the UK and Ireland's fastest-growing beauty brands. Rooted in pro-artist performance, BPerfect made its name on high-impact, buildable formulas and collaborations with influencers and makeup artists that reliably sell out.

The brand is best known for its viral Stacey Marie Carnival eyeshadow palettes, full-coverage Chroma Cover foundation, glow-boosting primers, and its 10 Second Tan origins. Sold through its own site, Boots, and stockists across the UK, Ireland, Australia, and the US, BPerfect sits in an accessible mid-range price bracket that makes its heavily pigmented palettes and long-wear complexion products a frequent talking point next to pricier pro brands.

Popular Products

What BPerfect Cosmetics is bought for. The ones we've found dupes for link through to the comparison.

  • Stacey Marie Carnival XL Pro Eyeshadow Palette
  • Chroma Cover Luminous Foundation
  • 10 Second Tan
  • Poreless Glow Primer

Known For

Stacey Marie Carnival eyeshadow palettesChroma Cover full-coverage foundationViral setting sprays and glow primers10 Second Tan self-tanning originsInfluencer and pro-artist collaborations

Brand Philosophy

Pro-level, high-impact makeup that empowers everyone from working artists to first-time users, at a price that stays accessible.

FAQ

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