Rabanne Beauty

Rabanne Beauty (the fashion house dropped the Paco prefix in 2023) launched its first makeup collection in September 2023, debuting on the brand's DTC site and at Selfridges before a wider European Sephora rollout and an October 2023 Ulta Beauty debut in the US. Diane Kendal, the makeup artist best known for her work on Marc Jacobs Beauty and major editorial campaigns, was appointed Creative Director for the line.

The collection is built around four sub-lines: Eyephoria (eye products), Rouge Rabanne (lips), Nudes (luminous complexion), and Arts Factory (limited-run art-inspired drops). Visual language pulls directly from Paco Rabanne's 1960s chainmail and metalwork heritage — case finishes lean liquid-metal, packaging plays with sparkle and matte contrast, and the formulas favor high-shine, light-catching textures over the soft-matte aesthetic dominating mass prestige. Rabanne Beauty is positioned in the mid-luxury tier — more accessible than the LV/Hermès end of the market, but priced and packaged for the prestige shopper.