Cathy Doll

Budget

K-beauty-inspired Thai makeup, made for the tropics.

Thailand·Founded 2009·by Karmarts PCL

Cathy Doll is the flagship makeup-and-skincare brand of Thai beauty powerhouse Karmarts (Karmarts PCL), launched around 2009 as Thai consumers embraced Korean-inspired cosmetics. It offers a broad hybrid range — BB, CC and DD creams, cushions, color-changing and blur lip products, and base makeup — engineered for hot, humid tropical climates and wrapped in cute pop packaging.

A driver of Thailand's booming beauty-export sector, Cathy Doll has a presence in more than 30 countries and is heavily promoted with Thai celebrity ambassadors, selling internationally via Karmarts, wholesalers and YesStyle. Built explicitly around affordable, K-beauty-inspired formulas, its base and lip products are positioned as budget alternatives to Korean cosmetics — with heroes like the Air Relax Lip Blur and CC Lip Serum.

Known For

K-beauty-inspired Thai makeup and skincareBB/CC/DD creams and cushionsColor-changing and blur lip productsAffordable tropical-climate formulasCute pop packaging

Flagship Products

  • Air Relax Lip Blur
  • CC Lip Serum Color Corrector
  • Ultra Light Sun Fluid SPF50+
  • Nose & Cheek Powder Cake

Brand Philosophy

Affordable, Korean-inspired beauty built for the tropics — a broad hybrid range that makes on-trend base and lip looks accessible.

FAQ

For Brands & Creators

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