Cathy Doll
Budget“K-beauty-inspired Thai makeup, made for the tropics.”
By Viktoria @vioda.makeup · Published · Updated
Cathy Doll is a budget makeup brand from Thailand, founded in 2009 by Karmarts PCL. It's best known for its K-beauty-inspired Thai makeup and skincare, BB/CC/DD creams and cushions and Color-changing and blur lip products.
Cathy Doll is the flagship makeup-and-skincare brand of Thai beauty powerhouse Karmarts (Karmarts PCL), launched around 2009 as Thai consumers embraced Korean-inspired cosmetics. It offers a broad hybrid range — BB, CC and DD creams, cushions, color-changing and blur lip products, and base makeup — engineered for hot, humid tropical climates and wrapped in cute pop packaging.
A driver of Thailand's booming beauty-export sector, Cathy Doll has a presence in more than 30 countries and is heavily promoted with Thai celebrity ambassadors, selling internationally via Karmarts, wholesalers and YesStyle. Built explicitly around affordable, K-beauty-inspired formulas, its base and lip products are positioned as budget alternatives to Korean cosmetics — with heroes like the Air Relax Lip Blur and CC Lip Serum.
Popular Products
What Cathy Doll is bought for. The ones we've found dupes for link through to the comparison.
- Air Relax Lip Blur
- CC Lip Serum Color Corrector
- Ultra Light Sun Fluid SPF50+
- Nose & Cheek Powder Cake
Known For
Brand Philosophy
Affordable, Korean-inspired beauty built for the tropics — a broad hybrid range that makes on-trend base and lip looks accessible.
FAQ
Cathy Doll Official Channels
Where to buy, and how to reach Cathy Doll customer service directly.