ELROEL
Budget“Expert-crafted Korean base makeup from a first-generation MUA.”
By Viktoria @vioda.makeup · Published · Updated
ELROEL is a budget makeup brand from South Korea, founded in 2013 by Yoo Yang Hee. It's best known for its Color-changing foundation stick, Skin-adapting base makeup and First-generation Korean MUA heritage.
ELROEL is a Korean color-cosmetics brand founded around 2013 by Yoo Yang Hee, one of South Korea's first-generation makeup artists with three decades of experience dressing actresses, supermodels, and brides. The brand name blends "Elegant," "Romantic," and "Elle," and its whole point of view is drawn from Yoo's runway and bridal work: enhance a person's real features with expert technique rather than mask them.
ELROEL is best known for its color-adapting base products, including a viral color-changing foundation stick that starts as a pale balm and shifts to a custom, skin-matched tint as it warms on the skin. With buildable, skin-like coverage, SPF protection, and approachable pricing, ELROEL sits in the K-beauty base-makeup conversation alongside cushion-and-tint labels like TirTir and Laka, appealing to shoppers who want that "done by a pro" complexion at a drugstore price.
Popular Products
What ELROEL is bought for. The ones we've found dupes for link through to the comparison.
- Color-Changing Foundation Stick
- Blooming Fixing Foundation
- Nourishing Priming Serum
Known For
Brand Philosophy
Illuminate a person's true self with an expert's touch — refined, natural-looking base makeup that enhances rather than masks.
FAQ
ELROEL Official Channels
Where to buy, and how to reach ELROEL customer service directly.
- Website
- www.elroelglobal.com
- Social