Collection
Budget“Trend-led British makeup that costs next to nothing.”
By Viktoria @vioda.makeup · Published · Updated
Collection is a budget makeup brand from the United Kingdom, founded in 1985. It's best known for its Lasting Perfection Concealer (£4 cult buy), Ultra-affordable, trend-led makeup and Lasting Perfection foundation.
Collection is one of the UK's best-known budget makeup brands, launched in 1985 as Collection 2000 and rebranded simply as Collection in 2011. Based in the North West of England, it built its name on fast, fun, trend-led cosmetics at rock-bottom prices — most products sit under £5 — making it a fixture of Boots and Superdrug beauty aisles for nearly four decades.
The brand's defining product is the Lasting Perfection Concealer, a roughly £4 high-coverage concealer that has sold over eight million units and is one of the most famous drugstore dupes in beauty: it's been crowned the budget answer to high-end full-coverage concealers like Tarte Shape Tape by countless reviewers and editors. Around it sits a full range of Lasting Perfection bases, Work the Colour eyeliners, and Gorgeous Glow highlighters — affordable, blendable, and endlessly recommended as starter or back-up versions of pricier hero products.
Popular Products
What Collection is bought for. The ones we've found dupes for link through to the comparison.
- Lasting Perfection Ultimate Wear Concealer
- Lasting Perfection Foundation
- Work the Colour Eyeliner
- Gorgeous Glow Highlighter
- Lasting Perfection Setting Powder
Known For
Brand Philosophy
Fast, fun, fashion-forward makeup that anyone can afford — quality without the price tag.
FAQ
Collection Official Channels
Where to buy, and how to reach Collection customer service directly.