Collection
Budget“Trend-led British makeup that costs next to nothing.”
Collection is one of the UK's best-known budget makeup brands, launched in 1985 as Collection 2000 and rebranded simply as Collection in 2011. Based in the North West of England, it built its name on fast, fun, trend-led cosmetics at rock-bottom prices — most products sit under £5 — making it a fixture of Boots and Superdrug beauty aisles for nearly four decades.
The brand's defining product is the Lasting Perfection Concealer, a roughly £4 high-coverage concealer that has sold over eight million units and is one of the most famous drugstore dupes in beauty: it's been crowned the budget answer to high-end full-coverage concealers like Tarte Shape Tape by countless reviewers and editors. Around it sits a full range of Lasting Perfection bases, Work the Colour eyeliners, and Gorgeous Glow highlighters — affordable, blendable, and endlessly recommended as starter or back-up versions of pricier hero products.
Known For
Flagship Products
- Lasting Perfection Ultimate Wear Concealer
- Lasting Perfection Foundation
- Work the Colour Eyeliner
- Gorgeous Glow Highlighter
- Lasting Perfection Setting Powder
Brand Philosophy
Fast, fun, fashion-forward makeup that anyone can afford — quality without the price tag.
FAQ
For Brands & Creators
UnverifiedPublic collaboration and press contact channels for Collection. Researched from official brand sources — always confirm before sending.