Typsy Beauty

Budget

India's conceptual makeup brand built for South Asian skin tones.

India·Founded 2021·by Kairavi Bharat Ram, Shruti Gupta & Shashank Tibrewal

Typsy Beauty is an India-based color cosmetics brand founded in 2021 by Kairavi Bharat Ram alongside co-founders Shruti Gupta and Shashank Tibrewal, billed as India's first "conceptual" beauty brand. The internet-first label set out to bring playful, innovative, multi-functional makeup to South Asian consumers, with a vegan and cruelty-free range spanning eyeliner, mascara, lipsticks, blush, bronzer, kajals, and eyeshadow palettes.

Built on founder Kairavi Bharat Ram's belief in makeup as a tool for confidence and joy, Typsy Beauty leans into bold concepts, shade ranges tuned for Indian skin tones, and fun, design-led packaging. As one of the most talked-about new Indian indie makeup brands, it sits alongside other affordable, expressive labels and offers pigment-forward products at accessible prices.

Known For

India's first "conceptual" beauty brandVegan and cruelty-free makeupShades tuned for South Asian skin tonesMulti-functional, design-led productsInternet-first Indian indie brand

Flagship Products

  • Liquid Lipstick
  • Eyeshadow Palette
  • Kajal
  • Blush

Brand Philosophy

Makeup as joy and confidence — bring conceptual, innovative, multi-functional color cosmetics to South Asian beauty lovers.

FAQ

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General inquiries
[email protected]
Social
Instagram

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